Owner
zaborski-pro.com
I’ve run zaborski-pro.com from Lublin since January 2015, drawing on my freelance and independent consulting experience. Today, I combine that marketing background with website design for businesses.
SEO. SEM. WEBSITES.
ŁukaszZaborski.
I bring marketing experience
to website design.
I have over 17 years of SEO and SEM experience and have worked with more than 200 clients across Poland and Europe. Today, I bring that experience to planning and building websites.
17+years of experience in SEO and SEM
200+clients across Poland and Europe
1:1direct collaboration with me
I LOOK AT THE SITE THROUGH THE EYES OF THE CUSTOMER
Every website starts
with a business.
I’ve worked in agencies, on in-house teams, as a freelancer, and as an independent consultant. That experience gives me several perspectives on building a business’s online presence. I combine technical analysis with a focus on useful content and the people who visit the site.
I start by learning about your business: your services, customers, and what you want the website to achieve. That gives us a direction for the structure, content, and design.
I look at each website from the perspective of someone searching for a service. They should be able to understand what you offer, find the details they need, and get in touch easily. At zaborski-pro.com, you work directly with me.
MY PROFESSIONAL PATH
Experience built
since 2009.
My work has ranged from technical audits and strategy to leading a team and running my own business. Some of these roles overlapped.
- January 2015 - present
- January 2022 - present
SEO / SEM Expert
SEOSLY
I joined SEOSLY as an SEO / SEM Expert in January 2022, continuing my work in search engine marketing.
- 2015 — 2020
Head of SEO
IBIF.PL
At IBIF.PL, I developed and implemented SEO and SEM strategies for agency clients and coordinated copywriters and search marketing specialists. My work covered more than 200 clients, from local businesses to complex websites.
I conducted keyword research, technical audits, and content audits, and worked on on-page and off-page SEO. I also improved mobile usability and page speed and handled local SEO and Google Business Profile optimization.
- April 2009 - April 2015
Senior SEO Specialist
Performance Media
At Performance Media, I worked on advanced SEO projects for Polish and international markets. I conducted technical SEO audits, checked that recommendations were implemented correctly, and optimized websites for search engines.
I also worked on earning relevant links to client websites, reported on campaign activity, and analyzed results. I developed and refined SEO strategies based on those findings.
- July 2008 - October 2008
Customer Support Advisor — Technical Support
Telekomunikacja Polska S.A.
At Telekomunikacja Polska, I provided technical support for customers using multimedia and phone services. The role combined troubleshooting with direct customer support.
WHAT DO I DO?
Technology, content
and business goals.
My SEO and SEM experience helps me plan websites around how customers search for services and make decisions.
SEO and audits
I review website structure, content, and keywords. My experience covers technical audits, on-page and off-page SEO, and local search. I also focus on page speed and mobile usability.
SEM and Google Ads
I’ve developed and implemented SEM strategies and coordinated specialist teams. Google Ads can support your presence in search results. Campaign scope and budgets are agreed on separately, based on your business goals.
Websites
At zaborski-pro.com, I build websites that make services easy to understand and help customers get in touch. I plan each site around its audience, with room for the business to grow. You can compare three free design and layout concepts before committing to development.
SELECTED BRANDS FROM SEO / SEM PROJECTS
LET'S TALK ABOUT COLLABORATION
SEO, Google Ads or a new website?
Let's start with your idea.
Need help with SEO, Google Ads, or a new website? Tell me about your project, and we’ll work out the right scope together.
Share your current website and what you want to improve or achieve. If you’re starting from scratch, a few sentences about your business are enough. I’m based in Lublin, Poland, and work with clients remotely.
Łukasz ZaborskiYour message will be sent directly to me.