for your company.
Explore three design concepts before you commit to the website build.
Business owners want to understand your services, how to share documents, and what affects pricing. We design websites for accounting firms that make key information easy to find and the next step clear. Start with 3 free design concepts before you commit to development.

Explore three design concepts before you commit to the website build.
No deposit or signed contract is needed to see your design concepts.
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. GETTING TO KNOW YOUR OFFICE.
I bring over 17 years of SEO and SEM experience, including work with more than 200 clients across Poland and Europe. I apply that experience to website planning: helping people find the site, understand what you offer, and take the next step. The brands and figures shown refer to my SEO and SEM work.
We talk about what companies you serve, how you divide services and working arrangements. We determine whether you want to develop services for JDG, companies, HR and payroll or a specific industry. We also check what a new client should know before changing offices. From these answers, the content, layout and path to the query are created.

6 EXAMPLES OF DIRECTIONS FOR ACCOUNTING FIRM






YOUR INDUSTRY. YOUR CUSTOMERS.
A new business owner needs different information than an established company looking for a new accountant. We plan your website around the accounting services you provide and the clients you want to serve.
We explain your bookkeeping services, the business types you support, and how clients send documents. New business owners can see how to get started and what to ask before engaging your firm.
We will divide the accounting services, HR and payroll and other services that you actually offer. We will present the team, the method of communication and the division of responsibilities. The client will find it easier to assess the scope needed by his organization.
We will explain whether documents are transmitted online, on-site, or both. We will show the actual coverage, contact hours and tools used. We will agree on an additional language option if you also serve foreign business owners.
FROM FIRST IMPRESSION TO INQUIRY
An example customer journey: home page → appropriate service → working arrangements → request for a quote. We will select pages to suit your services. The following items will help you organize your information before your first conversation.
Bookkeeping, accounting, HR, and payroll can each have a clear description of what is included and whom it is for. We feature only the services your firm provides. For a smaller practice, sections on a single page may be enough.
We will show the people responsible for the service, their roles and confirmed qualifications. Photos, contact information and real references allow you to get to know the office. We will only use materials that you can publish.
You can show your own packages or explain what the pricing depends on: type of service, number of documents or employees. We will also describe the process of starting and changing the office, according to your workflow.
The address, calling hours and inquiry button help the new customer. A separate entrance to the portal you are using will be useful for existing customers. We will add FAQ and downloadable materials when they have a specific application.
WHAT'S INCLUDED
We will agree on the pages, content and features needed by your accounting firm. The scope will explain what materials you provide, what we prepare and which options require additional pricing.
We will combine the team's logo, colors and photos with a clear presentation of services. Three free concepts will allow you to compare different directions before deciding on website development.
What you offer and contact information should also be easy to read on a phone. We check the layout, menu, buttons and keyboard operation so that the customer can move from the description of the service to the conversation.
We organize your services, the clients you serve, and how working with your firm works. Your quote defines the copywriting support and number of pages included. Your firm reviews and approves all professional information.
We plan addresses, titles, headers and links between services. For local service, we take into account the actual service area. We discuss ongoing SEO and campaigns separately.
We will select the form, telephone number and possible link to the client portal. A call calendar, calculator or connection to CRM requires agreeing on the scope and checking the supplier's capabilities.
Before launching, we verify the content, links and contact details. After approval, we provide your login details and discuss editing, maintenance and further updates.
CONTACT TAILORED TO YOUR WORKFLOW
A new client needs a quote and an interview. Present - access to the tools in which he works with the office. We will plan these paths separately, with descriptions tailored to your service process.
He may ask about the type of activity, the service needed and the approximate scale of service. We will only set the fields needed for the first response. Invoices, employee details and accounting documents are not needed at this stage.
Telephone number and contact hours will facilitate quick arrangements. If you book a consultation in the calendar, we will check the option to go to it or embed a widget. We will consider the license and cost of the tool separately.
The visible link may lead to a system you already use to handle documents. The connection of data with the website requires separate recognition. The service website itself does not replace accounting software.
We will explain what the conversation, setting the scope and starting service looks like. When changing accounting, we will show the sequence of steps according to your rules. The client then sends the documents through an established channel.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
Business owners should not need accounting jargon to choose a service. We explain whom your firm helps, what is included, and how working together works. Content comes from your information, and copywriting support is defined in your quote.
We gather your services, client types, responsibilities, and what you need from clients. Descriptions explain what ongoing service includes and what requires a separate agreement. We do not add services your firm does not provide.
Logos, team photos, role descriptions and qualifications information will be useful. We will select materials that will help you get to know the office. We will only show opinions and examples of collaboration if they are true and intended for publication.
How to transfer documents? Can you work remotely? What does the fee depend on? We translate such questions into FAQs and service descriptions. Information about the industries served and scope results from your business.
Blog, manuals and downloads are an option if you have a plan to maintain them. We will determine the author, content editing tools and reviewing the content. The office approves tax information and the validity of published materials.
SEE THE DESIGNS. THEN DECIDE.
Compare three concepts for the appearance and layout of your accounting firm's website. You'll see different ways to show your services, team, and query path. This stage is free of charge, without a contract or deposit.
All you need is a short description of the office: who you serve, what services you offer and what you want to change. You don't need a detailed brief. The suggestions will help you choose a direction before ordering the construction of your website.
The free concepts show possible designs and layouts. Building and launching your website is a separate, paid stage that begins only after you approve the scope and price.
WEBSITE - PRICE AND SCOPE
The price of a website for an accounting firm depends on the number of pages, design, copy, content editing tools and features. After the conversation, you will receive a custom quote. The scenarios below show the differences in scope; they are not ready-made price packages.
For a smaller office or an accountant with a limited range of services. One page presents the services, people responsible for them and how to contact them.
For an office serving various types of companies. Separate pages explain the services, working arrangements and team competences.
For an office that needs up-to-date information, several languages, customer materials or a connection to the tools it uses.
The website build and ongoing maintenance are priced separately. Your quote covers the pages, content, features, timeline, and revisions. Domain registration, hosting, renewals, and software licenses have separate costs. Ongoing website support, content updates, additional pages, and marketing are quoted separately. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
First, we determine the purpose of the website and the materials needed. The schedule depends on the scope and time for your approval. We confirm the terms of paid website development before starting this stage.
We discuss clients, services, how to transfer documents and contact. If you have a website, we check its content and what is worth keeping. We define the necessary pages and features.
We show three free directions for appearance and layout. You compare the office's presentation and provide comments. You decide whether you want to order the website build.
We confirm the price, scope, deadline and revisions. We develop the selected project, implement the content and agreed features. You confirm office data and service information.
We verify mobile layouts, links and the path to the query. After approval, we launch the website and provide your login details. We discuss editing, renewals and follow-up.
VISIBILITY, MAINTENANCE AND NEXT STEPS
A new service, another group of customers or an expansion of the team may require changes to the website. We will plan how to update and room for development. We agree on each additional scope according to the needs of the office.
Organized services, contact details and content with real reach form the basis for ongoing marketing. We can discuss SEO and Google Ads separately. The website build does not guarantee rankings or number of inquiries.
Before changing the website, we will check old addresses, content and necessary redirects. We will arrange domain switching, hosting and email storage. We will also include a link to the customer portal on the new website.
We will choose a method for updating services, teams and messages. You can arrange managing content yourself, order individual changes or arrange supervision. We will discuss maintenance costs and responsibility for keeping the content up to date before the start.
REVIEWS
Feedback on the ideas, communication, and details that make a difference.
Łukasz really understood my business. The website feels clean and elegant, and it highlights what matters most.

DIRECT COLLABORATION
Website design backed by SEO and SEM experience.
I’m Łukasz Zaborski. I bring over 17 years of SEO and SEM experience, including projects for more than 200 clients across Poland and Europe, to each website I create. I consider how people find your business, compare services, and decide to get in touch.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell me about your officeYOUR BUSINESS. YOUR INDUSTRY.
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
Answers about pricing, content, editing and tools for customers.
Yes. Your three initial design and layout concepts are free, with no deposit, contract, or obligation to continue. A brief description of your business and goals is enough to start. Building and launching the website is a separate, paid stage that begins only after you approve the scope and price.
We prepare a custom quote for your project. Service pages, design, copy editing, content editing tools and features are important. Before development, you will learn the development scope and the separate costs of maintenance, license and possible ongoing support.
We set the timeline once the scope is clear and we know when your content will be ready. Larger services or integrations require more work than a simple one-page website. The schedule also takes into account your verification of content and approval of the project; you will review the schedule before paid development begins.
The most important are services, customer groups, range, method of contact and working arrangements. A logo, team photos and the current website address will be useful. You don't need to have a complete brief. Do not send accounting documents or office client data - we need information about your services for the project.
Most often, descriptions of actual services are useful, e.g. bookkeeping, accounting services and HR and payroll, as well as information about the team, pricing and starting collaboration. The selection results from the office's offer. We do not expand the menu with services that you do not provide.
We can plan a visible link to the portal used. Embedding a tool or exchanging data requires checking the vendor's capabilities and defining the scope separately. The website presenting what you offer does not replace an accounting program or a document management system.
Yes, after agreeing on the fields your office needs. It may collect the type of activity, scope of service and approximate number of documents or employees. The first inquiry does not require attaching invoices or details of employees. The price calculator is an additional option based on your pricing rules.
If you want to update services, pricing or blog, we will take into account the editing access when choosing a solution. You can also order changes as part of a separate support plan. Your office is responsible for ensuring that published accounting information is approved and up to date.
The agreed scope may include service structure, titles, headings and linking. We describe local coverage according to actual service. Ongoing SEO, regular publications and advertising are separate services. The website launch does not guarantee rankings or number of customers.
After reviewing your setup, we plan for your domain and email to keep working during the move. We check existing URLs, content, and redirects, and make sure clients can still reach your current portal.
There remain the costs of the domain, hosting and any licenses or subscriptions to the tools. We arrange maintenance, new content, integration and promotion separately. Before development, we discuss recurring costs, renewals and people responsible for service.
Let's talk about the website of your accounting firm.
Get 3 Free DesignsLET'S TALK
Describe what companies your accounting firm serves and what the new website is intended to facilitate. We will prepare three free concepts to help you choose your direction.
Provide services, coverage and address of the current website. Specify whether you need pages, news or a link to the customer portal. All you need is a description of what you offer - without invoices, accounting documents or data of the office's clients.

Łukasz ZaborskiYou'll work directly with me.