YOUR OFFICE—— —— ——
CONSULTATIONS. TESTS.Meet the doctor.
Schedule a visit.
Schedule a visit.
G↗
3 Designs. $0 to Start.
Explore three design concepts before you commit to the website build.
medical WEB DESIGN
Help patients understand your care.
Make appointments easier to request.
Help patients understand your specialties, find your practice, and learn how to book an appointment. We design websites for medical practices that make key information easy to find and the next step clear. Start with 3 free design concepts before you commit to development.
No Contract to Get Started
No deposit or signed contract is needed to see your design concepts.
You're in Control
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. TALK ABOUT YOUR PRACTICE.
First, I get to know your practice.
Then I plan your website.
I bring over 17 years of SEO and SEM experience, including work with more than 200 clients across Poland and Europe. I apply that experience to website planning: helping people find the site, understand what you offer, and take the next step. The brands and figures shown refer to my SEO and SEM work.
We discuss your specialties, services, and practice workflow. We identify common appointment questions, whether you see children or adults, and how patients choose a location and time. We also review what they need before a first visit. That shapes the pages, content, and booking options.
17+years in SEO & SEM
200+SEO & SEM clients
1:1direct collaboration
6 CONCEPTS FOR DOCTORS
Explore sample designs.
Compare the approaches.
YOUR INDUSTRY. YOUR CUSTOMERS.
Medical websites.
Built around the way you work.
An individual practice, an office of several specialists and a clinic need a different structure. We will match it to the actual benefits, practice locations and people who use your help.
Individual medical practice
We will present the specialization, confirmed qualifications and scope of consultation. The patient will check age groups, practice location, prices and method of appointment booking. With a limited range of services, a clear website without an extensive menu is enough.
Office of several specialists
We will assign consultations to the appropriate doctors. Team profiles, study descriptions and appointment booking details will help you choose the right service. If specialists accept in different locations, we will show the differences before signing up.
Outpatient clinic and clinics
We'll organize specialties, hours, and contact options. If you offer insurance-covered care and self-pay services, we'll explain those options using information approved by your team. Patients will know where to check eligibility and appointment requirements.
FROM FIRST IMPRESSION TO INQUIRY
A clear structure for your website.
Specialties, doctors, and visit information.
An example patient journey: home page → consultation or examination → doctor and practice location → appointment booking. Pages answer questions before your visit, instead of forcing you to look for information in many places.
Consultations and research
We will describe the actual scope of services: who is the visit for, how it is carried out and what it includes. With a broader range of services, consultations and tests will receive their own pages. Medical content requires your approval.
Doctor or team profile
We will present specializations, education and confirmed qualifications. Photos and information about admission locations will make it easier to recognize the doctor. We will include publications and training if they are relevant to the patient.
Pricing and preparation for the visit
We will show the prices provided by the office and the scope of individual services. A separate section may explain what to bring and how to prepare for the test. You will develop or approve recommendations before publication.
Appointment booking and arrival
A visible telephone number, appointment booking hours and the correct address help you plan your visit. We will complete entrance, parking and building accessibility directions based on your information. Online appointment booking is an option to be agreed.
WHAT'S INCLUDED
Your website, from design to launch.
What’s included in the project.
We will agree on the appearance, pages and features needed by your practice. The scope will determine the materials from the office, our work on the content and additional options. We will choose appointment booking depending on the way we serve patients.
Design tailored to the office
We will combine the logo, photos and a calm layout with a clear presentation of services. Three free concepts allow you to compare directions before ordering website development.
Easy to read on mobile and desktop
We check copy, menus, buttons, visible focus and keyboard operation. The patient should easily access the pricing, directions and appointment booking, also on a smaller screen.
Physician Approved Content
We will organize the descriptions of services, profile and organizational information. The editing access is part of the quote. You approve qualifications and all medical information.
Technical basics of SEO
We plan logical addresses, titles, headers and connections between pages. We describe the details of the office and specialization in accordance with what you offer. We provide ongoing SEO as a separate service.
Contact and optional online appointment booking
Phone booking may be all your practice needs. If you use appointment software, we check whether we can link to it, embed a widget, or connect it through an integration. We review provider capabilities, subscription fees, and the work involved before quoting.
Page verification and forwarding
We check addresses, content and the path to appointment booking. After approval, we launch the website and provide your login details. We discuss how to edit, renew and be responsible for keeping the information up-to-date.
CONTACT TAILORED TO YOUR WORKFLOW
Make appointments easy to book.
Work with your existing process.
The patient should know whether he is calling the office, sending a contact request or selecting an appointment on the calendar. We will establish one clear path for each service and admission place.
Telephone and appointment booking hours
We will place the call button and appointment booking working hours where the patient checks the service. With several numbers, we will explain which one is used for appointment booking in a given location.
The system you already use
We can add a link to your profile or calendar, e.g. ZnanyLekarz. Widget embedding and full integration vary in scope. We will check the supplier's capabilities and possible fees.
Clear appointment request status
If you choose a general inquiry form, we explain how the practice will respond. Submitting a request does not confirm an appointment. Medical records and health information must use the channel your practice has designated.
Appropriate place and rules for the visit
Before booking, patients can find your address and relevant appointment information. We can add approved cancellation, payment, and preparation policies. Your public website does not replace a medical records system.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
Content that helps people choose.
Clear details and relevant photos.
We explain your services in plain language using materials your practice provides, without promising treatment outcomes. Before development, we agree on copy editing, clinical review, and how content will be kept current.
Scope of services and patient groups
We collect information about consultations, tests, specializations and age groups accepted. The descriptions are intended to help assess whether a given visit meets the patient's needs. We do not expand what you offer beyond its actual scope.
Photos and confirmed qualifications
A logo, a portrait of the doctor, photos of the team and office, and a current biography will be useful. We will select materials intended for publication. We do not need photos or patient treatment histories to prepare the website.
Information before your first visit
The pricing, documents to take, appointment booking process and directions answer organizational questions. Instructions for preparing for the tests are provided or approved by the doctor. Hours data must reflect the practice's work.
Acceptance and updating of content
We determine who approves medical information and changes pricing or hours. A blog is an option when you have a plan for running it. When communicating, we take into account the principles of medical ethics; we agree the scope of the legal assessment separately.
3 designs
on us.
on us.
SEE THE DESIGNS. THEN DECIDE.
3 ideas for your website.
Explore them at no cost.
Compare three free design and layout concepts for your practice. See different ways to introduce your doctors, explain services, and help patients book. No contract or deposit is required.
All you need is a description of your specialization, admission locations and what you want to make easier for patients. You don't need to have a detailed brief. The suggestions will help you choose a direction before ordering the construction of your website.
- No Design Fees
- No Contract Required
- No Obligation to Continue
The free concepts show possible designs and layouts. Building and launching your website is a separate, paid stage that begins only after you approve the scope and price.
WEBSITE - PRICE AND SCOPE
What will your website cost?
Scope, features, and ongoing costs.
Your website quote depends on the pages, design, copy, editing tools, and booking options. We provide a custom quote after discussing your needs. The examples below illustrate different project scopes, not fixed-price packages.
STARTER
Practice one-page website
For a doctor with a narrow range of services. One page presents the specialization, qualifications, benefits and information needed to book an appointment.
- Specialties and services
- Doctor profile and pricing
- Telephone, place and hours of appointment booking
EXPANDED SERVICES
Office or clinic service
For several doctors or a broader range of services. Separate pages organize consultations, tests, specialist profiles and information before the visit.
- Consultation and research pages
- Doctor profiles and visit information
- Access and appointment booking for each location
GROWTH
Page with additional features
For a practice that needs educational content, several languages or a connection to the reservation system in use. We choose options after knowing your needs.
- Approved content for patients
- Optional booking tools or integrations
- Additional languages as needed
The website build and ongoing maintenance are priced separately. Your quote covers the pages, content, features, timeline, and revisions. Domain registration, hosting, renewals, and software licenses have separate costs. Website support, information updates, additional pages, and marketing are scoped separately. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
From our first conversation
to your finished website.
We start with the organization of parties and the purpose of the party. The schedule depends on the scope, availability of materials and time for your approval. We confirm the price, deadline and revisions before paid work begins.
I'm getting to know your practice
We discuss specialization, benefits, practice locations and how to register. We check the current website and appointment booking questions. We define pages, materials and features that are used in the office.
You get 3 concepts
We show three free directions for appearance and layout. You compare the presentation of the doctor, services and information about the visit. You decide whether you want to order the website build.
We Agree on the Scope and Build
We confirm the scope, price, deadline and revisions. We develop the selected project, add content and agreed features. You approve medical information, qualifications, prices and office details.
We Review and Launch
We check mobile layouts, links, and the booking process. Once you approve the site, we launch it and provide your login details. We also discuss content updates, renewals, and ongoing support.
VISIBILITY, MAINTENANCE AND NEXT STEPS
A website that grows with you.
Updates, support, and next steps.
A new consultation, change of hours or another specialist require up-to-date information. We will plan the content editing tools and room for development. We price maintenance, new content and promotion as separate scopes.
Basics of local visibility
Actual admission addresses, specialties, and consistent contact information help organize your practice's presentation. We discuss further SEO activities separately, taking into account the rules of communication. We do not guarantee rankings or number of visits.
Reconstruction and preservation of addresses
We will check existing pages, content and redirects. We will arrange to switch the website while maintaining the domain and email configuration. We will take the current appointment booking links into account when planning the migration.
Editing and post-launch maintenance
We will choose the method of changing hours, pricing and doctor profiles. You can choose to manage content yourself, individual updates or follow-up maintenance. The responsibility for the factual validity of the content remains with the office.
REVIEWS
The best part? Hearing from clients.
Feedback on the ideas, communication, and details that make a difference.
Łukasz really understood my business. The website feels clean and elegant, and it highlights what matters most.
DIRECT COLLABORATION
Hi,
I'm Łukasz.
Website design backed by SEO and SEM experience.
I’m Łukasz Zaborski. I bring over 17 years of SEO and SEM experience, including projects for more than 200 clients across Poland and Europe, to each website I create. I consider how people find your business, compare services, and decide to get in touch.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell me about your officeYOUR BUSINESS. YOUR INDUSTRY.
What's your
business?
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
Medical web design FAQs.
What to know before you start.
Answers about pricing, content, appointment booking and updates.
Are the 3 design concepts really free?
Yes. Your three initial design and layout concepts are free, with no deposit, contract, or obligation to continue. A brief description of your business and goals is enough to start. Building and launching the website is a separate, paid stage that begins only after you approve the scope and price.
How much does a website cost for a doctor?
We prepare a custom quote for your project. The cost depends on the pages, design, editing, content editing tools and features. The link to the appointment booking system has a different scope than integration. Before development, you will know the development price and separate maintenance and tool costs.
How long does it take to create a doctor's office website?
We set the timeline once the scope is clear and we know when your content will be ready. An extensive website or integration requires more work than a one-page website. The schedule also includes your verification of medical information and approval of the project. We confirm it before the paid stage.
What should I prepare for a website for a doctor?
Share your specialties, services, verified qualifications, practice locations, pricing, and booking process. You can also provide a logo, office photos, and a professional portrait approved for publication. Do not send patient data, patient photos, or medical records.
Is it possible to connect the website to ZnanyLekarz or another calendar?
We can link to your existing booking profile or system. Embedding a widget or building an integration depends on the provider and the agreed scope. Subscriptions and licenses are discussed separately. Changing your website does not mean you have to change your booking software.
Does the website replace a medical records system?
No. The website presents the practice and leads to the agreed appointment booking. Documentation, test results, e-prescriptions and patient accounts belong to a separate system. A possible connection with it requires separate technical and organizational reconnaissance.
Will you help prepare descriptions of consultations and tests?
We can organize the materials and arrange editorial assistance. The physician provides or approves medical information, preparation instructions and qualifications data. The method of communication takes into account the principles of medical ethics. We define additional legal verification as a separate scope.
Can I update the pricing and opening hours myself?
If you want to edit the content, we will include the necessary fields when selecting the solution. You can also order individual updates or arrange website support. Before starting, we determine who changes the data and approves its validity.
Does website development include SEO?
The agreed scope may include structure, addresses, titles, headings and linking. Ongoing SEO and content development require separate arrangements. SEO basics are not a guarantee of position, traffic or patient volume.
Can I keep my current domain and email?
After checking the configuration, we will determine how to transfer the website while maintaining the domain and email. We will review old addresses and necessary redirects. We will also review appointment booking links to include them on the new site.
What costs remain after launch?
Domain, hosting and selected tools may require renewals or subscriptions. Maintenance, new pages and content are a separate scope. Before development, we discuss recurring costs and responsibility for further service.
Let's talk about your practice's website.
Get 3 Free DesignsLET'S TALK
Your new website starts here.
Get 3 free design concepts.
Describe what practice you run and what the new website will facilitate. We will prepare three free concepts to help you choose your direction.
Share your specialties, practice locations, and current website. Explain how appointments are booked and whether you want to manage content yourself. A description of the practice is enough; do not send patient data or medical records.
Łukasz ZaborskiYou'll work directly with me.