for yourself.
Explore three design concepts before you commit to the website build.
Help buyers compare locations, floor plans, prices, and available homes, then connect with your sales team. We design websites for real estate developers that make key information easy to find and the next step clear. Start with 3 free design concepts before you commit to development.

Explore three design concepts before you commit to the website build.
No deposit or signed contract is needed to see your design concepts.
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. KNOWING YOUR DEVELOPMENT.
I bring over 17 years of SEO and SEM experience, including work with more than 200 clients across Poland and Europe. I apply that experience to website planning: helping people find the site, understand what you offer, and take the next step. The brands and figures shown refer to my SEO and SEM work.
We talk about developments, types of units and the work of your sales office. We determine what the buyer should check before the conversation and where the prices and statuses of the apartments come from. We will plan a different layout for several houses, a different one for many buildings and stages. The content, pages and features result from these findings.

6 WEBSITE CONCEPTS FOR REAL ESTATE DEVELOPERS






YOUR INDUSTRY. YOUR CUSTOMERS.
Are you selling your first houses, developing a housing estate or conducting several developments? We will choose the structure to suit the scale of what you offer and the workflow. The company's website may lead to separate development websites or present them in one place.
For several houses or a small building, we will plan a simple presentation: plot plan, layouts, standard, prices and availability. The buyer will check the differences between the units and talk about a specific house.
We will separate buildings, stages and apartments. For larger offers, we will agree on filters for size, rooms, floors, prices, and property cards. We will show the schedule and progress of work based on current development materials.
The developer's website organizes current, planned and completed projects. Each development will receive its own information and appropriate contact. Company history and photos of completed buildings will help you get to know the brand.
FROM FIRST IMPRESSION TO INQUIRY
An example buyer's journey: development → list of apartments → property page → conversation with the sales office. He doesn't have to know the apartment number at the beginning. We will adapt the pages and the selection method to your services.
Location, estate plan, standard and deadlines help to evaluate what you offer. We will show you the amenities, access and actual surroundings. We will distinguish existing infrastructure from plans, and visualizations from photos of finished buildings.
The table organizes prices, areas and statuses. Filters allow you to narrow down larger offers. A graphic plan of a building or estate may complement the list; we will determine its scope and materials before the quote.
A separate page may show the floor plan, rooms, floor, balcony or garden, price and availability. We will include pricing history and additional costs in the agreed module. The downloadable PDF will supplement the information that is also readable on your phone.
We will present real information about the company and completed developments. We will plan access to documents, including the general part of the prospectus, and contact the appropriate sales office. The form at the units may provide its number.
WHAT'S INCLUDED
We will agree on the presentation of the development, the content and features needed by your team. The quote will indicate what materials you provide, what we prepare and how data about the units will be updated.
We will combine the logo, visualizations and photos with a clear presentation of what you offer. Three free concepts will allow you to compare directions before deciding on paid website development.
The list of units, projections and contact details should be readable on a small screen. We check the menu, buttons and keyboard operation. We will complement the extensive graphic plan with an agreed method of viewing what you offer.
We will organize the descriptions of the development, the area and the standard. The editing access, the number of pages and the preparation of files are part of the quote. You confirm the data and information about dates before publication.
We plan addresses, titles, headings and connections between developments and units. Location descriptions are based on actual addresses. We discuss ongoing SEO and advertising campaigns separately.
We will determine the source of prices, statuses and history of changes: editing on the website or connection to the sales system. CRM, price reporting and 3D navigator require opportunity recognition and a separate scope quote.
Before starting, we verify data, files, mobile layouts and the path to the query. We communicate your login details and discuss updates. For integration purposes, we also agree on the method of error detection and responsibility for service.
CONTACT TAILORED TO YOUR WORKFLOW
The contact should maintain the context: which development and units the buyer is looking at. We will plan short inquiries, a visible telephone number and appropriate office details. We will adapt the development of the funnel to your sales process.
The form may convey the apartment number and the name of the development together with the message. We will establish the fields needed for the first response. The buyer does not have to describe again which offer he just viewed.
We will show contact hours, office address and directions. If the office is located outside the development, we will mark it clearly. The call button on your phone will make it easier to talk without rewriting your number.
After checking the capabilities of the system used, we can agree on transferring contacts and assigning them to developments. Synchronizing prices and availability is a separate task. We will explain the scope, licenses and error handling before development begins.
We will describe the next steps according to your process. The meeting calendar or booking module are negotiable options. The inquiry button does not automatically reserve the apartment; messages should clearly explain its operation.
MATERIALS, PRICES AND UPDATE OF WHAT YOU OFFER
Nice visualization attracts attention, and reliable data helps evaluate what you offer. We collect materials about the units, standard and surroundings. We will also agree on how to update prices and documents; we determine the editing access in the quote.
A list of units, areas, projections, standard and planned dates will be useful. We will describe the differences between apartments, houses and stages. We will base information on equipment and amenities on materials approved by you.
We will use materials to which you have the rights: logos, renders, photographs and plans. We will mark their character. We will check the points and descriptions on the map of the area; new visualizations, walks or photo sessions require additional arrangements.
We'll organize home prices in U.S. dollars, floor areas in square feet, available units, update dates, and any applicable fees or disclosures supplied by your team. Your legal advisor confirms the applicable housing disclosure requirements; we will select a solution that suits your development.
We will determine who changes prices, statuses, files and construction information. If the data comes from CRM, we will check the synchronization rules. It is worth planning the construction diary together with the person responsible for photos and messages, and not as an empty tab.
SEE THE DESIGNS. THEN DECIDE.
Compare three concepts for the appearance and layout of a company or development website. You will see different ways of presenting what you offer, location and contact details. This stage is free of charge, without a contract or deposit.
To begin with, a description of the development, the scale of what you offer and the purpose of the website is enough. You can add your current address and materials you already have. You don't need a detailed brief. Proposals will help you choose a direction before paid website development.
The free concepts show possible designs and layouts. Building and launching your website is a separate, paid stage that begins only after you approve the scope and price.
WEBSITE - PRICE AND SCOPE
The cost depends on the number of developments and units, the method of presentation, materials and data updating. Filters, pricing history and integrations also matter. After the conversation, you will receive a custom quote; the scenarios below show the differences in scope.
For a small building or several houses. Clear presentation of developments and units, required information and contact details in a simple layout.
For a company that presents several projects and develops subsequent stages. A common brand, development pages and an organized offer of apartments.
For a team managing a larger offer in a sales system. The scope includes separately agreed integrations and data supervision.
We price construction and maintenance separately. Scope will define features, content, timing and revisions. We will discuss hosting, domain, renewals and tool licenses. Offer updates, integration support, new developments and promotions are determined separately. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
First, we determine the purpose of the website, the scale of what you offer and the data sources. The schedule depends on the scope, availability of content and your approvals. We confirm the price and terms of paid website development before starting this stage.
We discuss buildings, stages, units and buyers' questions. We check the current website and office tools. We determine pages, materials, required information and update process.
We show three free directions for appearance and layout. You compare the development presentation and provide comments. You decide whether you want to order further website development.
We confirm the price, scope, deadline and revisions. We develop the selected concept, implement the content and agreed features. You approve data about units, prices and documents.
We verify the views, list of units, files and query path. We check integrations according to the agreed scope. After approval, we launch the website and discuss updates and maintenance.
VISIBILITY, MAINTENANCE AND NEXT STEPS
Apartment sales and website content change with construction. We will plan to add further stages, update what you offer and archive of completed developments. We will tailor maintenance and further development to the work of your team.
Reliable location descriptions, development pages and clear addresses form the basis for promotion. We can discuss SEO, Google Ads and query measurement separately. Launching the website does not guarantee rankings or number of apartments sold.
We will check old addresses, property pages and files. We will determine the necessary redirects and transfer of available pricing history. We will plan domain switching, email preservation and continuity of updates before changing the website.
We will agree on updating content yourself or ordering changes. For integration, we will define who controls synchronization and responds to errors. License, renewal and maintenance costs will be explained before launch, along with responsibility for keeping your data up to date.
REVIEWS
Feedback on the ideas, communication, and details that make a difference.
Łukasz really understood my business. The website feels clean and elegant, and it highlights what matters most.

DIRECT COLLABORATION
Website design backed by SEO and SEM experience.
I’m Łukasz Zaborski. I bring over 17 years of SEO and SEM experience, including projects for more than 200 clients across Poland and Europe, to each website I create. I consider how people find your business, compare services, and decide to get in touch.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell me about the developmentYOUR BUSINESS. YOUR INDUSTRY.
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
Answers about pricing, content, units and data updates.
Yes. Your three initial design and layout concepts are free, with no deposit, contract, or obligation to continue. A brief description of your business and goals is enough to start. Building and launching the website is a separate, paid stage that begins only after you approve the scope and price.
We prepare a custom quote for your project. We need the number of developments and units, the scope of pages, information about materials and how to update what you offer. Filters, interactive plan, pricing history and integrations influence the scope of work. Before development, you will know the cost of development and the separate costs of maintenance and tools.
A company website helps present the brand and several projects. A separate development page focuses on a specific location and apartment offer. We can combine both solutions or plan developments as pages of one website. The choice depends on the scale of what you offer, identification and development plans.
Yes. The site can serve a development with just a few homes or apartments. A simple list and individual property pages may be enough instead of an interactive selector. We still agree on the required information, structure, published data, and update process.
Yes, within an agreed scope. We can add filters such as square footage, bedrooms, floor, and price. An interactive site plan requires suitable artwork and clearly identified units. The quote separates building the unit selector from creating new renderings or virtual tours.
We will arrange editing in the website panel or downloading data from the sales system used. You need to determine the source of information, the person responsible and the method of controlling changes. Recording pricing history and reporting require separate agreement. We do not assume automatic synchronization without checking the system's capabilities.
We agree on how required information, change history, and data sharing will work. The setup depends on your business and tools and requires complete data and approved documents. A template, form, or SSL certificate alone does not establish compliance. Technical scope and responsibilities are confirmed before development.
Once we have identified the supplier's capabilities, we can agree on integration. Querying CRM, retrieving availability, and synchronizing prices are different tasks. We will determine the direction of data exchange, frequency, licenses and how to respond to errors. We do not declare compatibility with any system without checking its documentation.
To start, tell us about the development and what the website needs to achieve. For the build, we will need a logo, floor plans, unit details, prices, specifications, timelines, renderings, and approved documents. We set the schedule after reviewing missing materials and integrations, allowing time for you to verify data and approve the design.
First, we will check the domain and mail configuration and how data is stored. We will review old addresses, files and available pricing history. We will agree on migration, redirection and continuity of updates. We won't recreate the missing history by inventing previous values.
The basics of SEO, the editing access and handing over the website are specified in the quote. Ongoing SEO, campaigns, new developments and ongoing integration services are a separate scope. There are also the costs of the domain, hosting and possible licenses. Before launch, we will determine renewals and people responsible for maintenance.
Let's talk about the website of your company or development.
Get 3 Free DesignsLET'S TALK
Write what you are building and what offer the new website should show. We will prepare three free concepts to help you choose your direction.
Provide the number of developments and units as well as the address of the current website. Add what materials you already have and whether you use a sales system. A short description is enough - you don't need a complete brief.

Łukasz ZaborskiYou'll work directly with me.