Integration. Service.
Explore three design concepts before you commit to the website build.
Engineers, maintenance teams, and buyers need clear details about your capabilities, technologies, and experience. We design websites for automation companies that make key information easy to find and the next step clear. Start with 3 free design concepts before you commit to development.

Explore three design concepts before you commit to the website build.
No deposit or signed contract is needed to see your design concepts.
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. TALK ABOUT YOUR COMPANY.
I bring over 17 years of SEO and SEM experience, including work with more than 200 clients across Poland and Europe. I apply that experience to website planning: helping people find the site, understand what you offer, and take the next step. The brands and figures shown refer to my SEO and SEM work.
We determine whether you deal with integration and programming, sell components, or implement automation in buildings. I ask about the audience, supported technologies, the scope of launches and service, and the projects you can show. These answers determine the structure of the page and the scope of information needed before the query.

6 EXAMPLES OF DIRECTIONS FOR AUTOMATION






YOUR INDUSTRY. YOUR CUSTOMERS.
Not every company in the automation industry needs a store. The integrator presents the scope of the project, the distributor - product parameters, and the BMS contractor - applications in the facility. We will select pages to suit your services and workflow.
PLC programming, HMI and SCADA visualization, robotics, control panel fabrication, or machine upgrades—we feature the capabilities you actually provide. Visitors can see whether you handle complete projects, selected stages, commissioning, or maintenance.
The catalog may organize devices according to categories, parameters and applications. Product pages, documentation and selection inquiries help in conversations with the buyer. Store, partner pricing and stock synchronization require separate consideration.
For building automation contractors, we show the property types you work with, integration capabilities, and support after commissioning. We explain whether you serve owners, designers, or property managers, based on your actual work.
FROM FIRST IMPRESSION TO INQUIRY
An example customer journey: home page → service or product → project and competences → conversation about the need. We will select the pages below to match what you offer. For narrower specialization, a simpler structure will suffice.
Control programming, visualization, robotics, upgrades, and maintenance can have dedicated service descriptions. Each explains the task, your responsibilities, and who the service is for. We mention industries you have actually worked with.
The project description may include the problem, your scope of work, the technologies used and the result confirmed by the company. Photos or a video show how the solution works. Due to publication restrictions, we will prepare a description without client names and confidential details.
For the product offer, we will establish categories, parameters, catalog cards and files for download. We will assign materials to the appropriate devices. We will select search by symbol and filters depending on the scale of the catalog and the quality of available data.
We will divide the conversation about the new project, the inquiry about the component and the contact regarding the service. We will show you the correct department, hours and service area. We will describe availability and response rules in accordance with what you offer, without the promise of 24-hour on-call service.
WHAT'S INCLUDED
We will agree on the appearance, pages, content and features needed by your company. The scope will determine which materials you provide, what we prepare and what additional tools need to be checked before the quote.
The logo, photos of devices and the way of presenting competences create a coherent whole. Three free concepts will allow you to compare directions before you order paid website development.
What you offer, product pages and contact information should also be convenient on a phone. We check the layout, menus, buttons and keyboard operation. Parameters and documentation require an equally clear order as service copy.
We help you connect the description of the application with the specific scope of work. Copy editing and the number of pages are part of the quote. Your company approves parameters, technology names and project information.
We plan addresses, titles, headers and links between services and applications. We select phrases to match the actual offer. We discuss ongoing SEO, content development and campaigns separately.
We will select the form, telephone number and access to documentation. We determine the catalog, additional languages or connection to CRM according to your needs. Integration with ERP, PIM or B2B platform requires a separate scope and cost analysis.
Before starting, we check the data, links, files and the path to the query. After approval, we provide your login details and discuss editing. Maintenance and development of the website have separately agreed terms.
CONTACT TAILORED TO YOUR WORKFLOW
The inquiry about line modernization, device selection and service request have a different purpose. We will plan to distinguish them on the website so that the customer knows what information to provide and what happens after contact.
The short form may ask about the purpose, type of machine or installation, location and planned scope. We will select the fields for the first conversation. The client later provides detailed drawings and documentation through an agreed channel.
The symbol of the device, the number of pieces needed and the application help the salesperson to answer. The form can be linked to the product card. We will price the inquiry basket, catalog import and online availability as additional features.
We will show you the correct number or address and service hours. If you use a ticketing system, we will check whether you can switch to it. The website will explain the rules for reporting; response time results from your arrangements with the client.
We will clarify whether the inquiry is followed by a technical interview, site visit or scope preparation. We will check integration with CRM or calendar before the quote. The service page is not intended to control the machine or provide access to the installation.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
The engineer wants to know the technologies and the limits of the scope, and the person deciding on the purchase - the application and the way of collaboration. We help organize both levels of information. The editing access is determined in the quote; technical data approved by your team.
We collect a list of services, supported environments and installation types. We explain the names PLC, HMI, SCADA or BMS by their role in what you offer. We show you which steps you perform and what materials are needed for the quote.
Photos, videos, and descriptions of your work help demonstrate your capabilities. Together, we select material you are authorized to publish. Performance figures need verification and context; a photo of equipment alone does not establish your role in the project.
We will determine the source of product pages, units, document versions and file assignments. The documentation is intended to help you choose a device. We do not publish random specifications or compatibility information without company approval.
Additional additional languages, knowledge base and application descriptions are options. We will determine who checks the terminology and updates the materials. Regular publications make sense when the team can provide service information.
SEE THE DESIGNS. THEN DECIDE.
Compare three concepts for the appearance and layout of an automation company website. You will see different ways to present services, applications and routes to inquiry. This stage is free of charge, without a contract or deposit.
Describe your specialization, clients and the purpose of the new website. You can provide your current website and examples of the material you want to show. You don't need a complete brief. Concepts will help you choose a direction before paid website development.
The free concepts show possible designs and layouts. Building and launching your website is a separate, paid stage that begins only after you approve the scope and price.
WEBSITE - PRICE AND SCOPE
The cost depends on the number of pages, content, design, scale of the catalog, documentation and features. After the conversation, you will receive a custom quote. The scenarios below show the differences in scope; they are not ready-made price packages.
For a company with narrow specialization. One page can show the scope of work, technologies, selected examples and contact regarding the project.
For a company with several areas of activity. Separate pages present services, applications, competences and the project process.
For a company with a product offer or customers in several markets. The scope includes agreed product sheets, documentation, languages or tool connections.
The website build and ongoing maintenance are priced separately. Your quote covers the pages, content, features, timeline, and revisions. Domain registration, hosting, renewals, and software licenses have separate costs. Ongoing website support, content updates, additional pages, and marketing are quoted separately. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
First, we get to know what you offer and plan the structure. The timeline depends on the scale of the website, availability of materials and your acceptance. We confirm the price, schedule and scope of revisions before the paid stage.
We discuss your services, products, customers, and inquiry process. We review your current website and materials, then agree on the pages, documentation, and features needed.
We present three free design and layout concepts. You compare how each one presents your expertise and services, share feedback, and decide whether to proceed with development.
We confirm the scope, price, deadline and revisions. We develop the selected project, implement the copy and agreed features. Your team approves technical information and materials for publication.
We verify mobile layouts, links, files and the path to the query. After approval, we launch the website and provide your login details. We discuss how to edit, restore and continue handling.
VISIBILITY, MAINTENANCE AND NEXT STEPS
Expansion of what you offer, new technologies and subsequent projects may require changes to the website. We will plan the update process and space for new pages. We agree on development, maintenance and promotion as separate areas.
Clear pages and descriptions of the problems you solve form the basis for ongoing marketing. We can discuss SEO and Google Ads separately. Launching a website does not guarantee rankings, traffic or number of inquiries.
We will check existing addresses, content, files and necessary redirects. We will review the domain settings, email and access to the tools used. Importing products requires data assessment and a separately defined scope.
We agree on who updates services, projects, and documentation. You can manage content yourself or ask us to make changes. We explain maintenance, hosting, renewal, and license costs before development begins.
REVIEWS
Feedback on the ideas, communication, and details that make a difference.
Łukasz really understood my business. The website feels clean and elegant, and it highlights what matters most.

DIRECT COLLABORATION
Website design backed by SEO and SEM experience.
I’m Łukasz Zaborski. I bring over 17 years of SEO and SEM experience, including projects for more than 200 clients across Poland and Europe, to each website I create. I consider how people find your business, compare services, and decide to get in touch.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell Me About Your BusinessYOUR BUSINESS. YOUR INDUSTRY.
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
Answers about pricing, content, catalog and integrations.
Yes. Your three initial design and layout concepts are free, with no deposit, contract, or obligation to continue. A brief description of your business and goals is enough to start. Building and launching the website is a separate, paid stage that begins only after you approve the scope and price.
We prepare a custom quote for your project. We take into account the design, pages, copy, documentation, catalog and agreed features. Before the paid stage, you will receive the scope and separate costs of the domain, hosting, license and optional website support.
We set the timeline once the scope is clear and we know when your content will be ready. A website with a catalog or integrations requires a different schedule than a specialist website. We also take into account the time for your team to approve the design, copy and technical data.
To start with, all you need is your specialization, services or products, audience, scope and address of your current website. Later, logos, photos, project descriptions and documentation intended for publication will be useful. Do not send passwords, program codes or confidential installation diagrams - we need information about what you offer for the concept.
We can prepare an anonymous description of the problem, your scope and the solutions used. We will show customer names, photos, numbers and technical details only to the extent permitted for publication. Failure to agree on the client's name does not require the abandonment of the entire description of competences.
If you sell projects and services priced after a conversation, a clear offer and an inquiry are often enough. We can plan a catalog with documentation for the distributor. The store, partner accounts, individual prices and warehouse synchronization are separate features that require analysis.
Yes, after determining the number of products, categories, parameters and data source. We will assign catalog cards, instructions and other files to the appropriate positions. Filters, search engine, query basket and data import have additional scope depending on your needs.
We will check the capabilities of the tool used and the purpose of the connection. A link to the existing system, forwarding the query to CRM and data synchronization with ERP are different scopes of work. Integrations, supplier requirements and fees are determined before the quote.
We agree on additional additional languages according to the markets in which you operate. The quote will take into account the number of pages, the preparation of translations and how they are updated. The terminology and parameters in each version are approved by your company.
If you plan to update it yourself, we will select the content editing tools and scope of access. You can also request individual updates or arrange website support. Before the start, we will explain who is responsible for keeping the parameters, documentation and copy up to date.
The project can include site structure, page titles, headings, and internal links. For a redesign, we review existing URLs, content, documentation, and redirects. We check your domain and email setup before planning the move. Ongoing SEO and advertising are separate services; results are not guaranteed.
Let's talk about your automation company's website.
Get 3 Free DesignsLET'S TALK
Describe what your company does and who it helps. We will prepare three free website concepts that will help you choose how to present your services.
Provide the specialization, audience and address of the current website. Specify whether you need descriptions of services, projects, catalog or additional languages. All you need is a description of what you offer - without confidential technical documentation or access to the installation.

Łukasz ZaborskiYou'll work directly with me.