YOUR DEALERSHIP—— —— ——
CARS. CHOICE. CONTACT.Get to know the car.
Arrange a ride.
Arrange a ride.
S↗
3 Designs. $0 to Start.
Explore three design concepts before you commit to the website build.
car dealership WEB DESIGN
Put your inventory in the spotlight.
Connect shoppers with your sales team.
Car buyers want to compare vehicles, check features, and arrange a test drive. We design websites for car dealerships that make key information easy to find and the next step clear. Start with 3 free design concepts before you commit to development.
No Contract to Get Started
No deposit or signed contract is needed to see your design concepts.
You're in Control
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. GETTING TO KNOW YOUR DEALERSHIP.
First, I get to know your dealership.
Then I plan your website.
I bring over 17 years of SEO and SEM experience, including work with more than 200 clients across Poland and Europe. I apply that experience to website planning: helping people find the site, understand what you offer, and take the next step. The brands and figures shown refer to my SEO and SEM work.
We are talking about brands, new and used cars, individual and fleet customers. We determine where vehicle data comes from, who updates availability and who receives inquiries. We also check the importer's guidelines, if they apply to your showroom. From these arrangements, the structure, content and path to the conversation are created.
17+years in SEO & SEM
200+SEO & SEM clients
1:1direct collaboration
6 EXAMPLES OF DESTINATIONS FOR CAR DEALERSHIPS
Explore sample designs.
Compare the approaches.
YOUR INDUSTRY. YOUR CUSTOMERS.
Car dealership websites.
Built around the way you work.
A single brand showroom, a used car dealership and a dealership group need a different information system. We start the website design with your services, number of locations and customer service method. We will only include departments that you actually run.
New car dealerships
We will show models, versions and cars available immediately. We will separate the presentation of the manufacturer's range from specific items in the showroom. We will take into account the brand's materials and the importer's requirements based on the provided guidelines.
Used cars and second-hand cars
We will plan clear vehicle cards with photos, price, mileage and equipment. We will describe the origin and condition of the car according to your materials. The query may immediately indicate the item of interest to the customer.
Dealer groups and B2B sales
We will organize brands, dealerships and data of relevant advisors. What you offer for companies or fleets may receive a separate page. For a larger catalog, we will determine the method of filtering by location and the source of current data.
FROM FIRST IMPRESSION TO INQUIRY
A clear structure for your website.
Inventory, services, and dealership details.
An example buyer journey: catalog → vehicle card → inquiry or test drive. A customer looking for service should go to a separate section. We will select pages based on what you sell and how your advisors work.
Catalog and cars available immediately
We will plan the division into new and used cars and useful filters: make, model, price, drive or year. For a small offer, a simple list may be enough. We will adjust the scope of the search engine to the number and quality of available data.
A specific vehicle card
Photos, parameters, equipment, price and availability status create one clear view. The inquiry button can provide the advisor with the car's ID. We will also establish a method for marking reserved and sold offers.
Dealership financing and services
If you offer financing, car purchases or fleet services, we will prepare their descriptions and appropriate contact paths. A calculator or partner tool is an additional option. Financing conditions and examples are approved by the dealership or supplier.
Showroom, team and contact
We will show the address, hours, directions and sales and service contacts. If there are several branches, each location can have its own page. The advisors' presentation helps you choose a person to talk to.
WHAT'S INCLUDED
Your website, from design to launch.
What’s included in the project.
We will agree on the appearance, pages, vehicle presentation and the editing access. The quote will explain what we prepare, what materials you provide, and which features require additional research and costs.
Design tailored to the dealership
We combine your logo, vehicle photos, and brand style with a clear inventory layout. For an authorized dealership, we also follow manufacturer guidelines. Three free design concepts help you choose a direction before development begins.
Convenience on a phone
The catalog, photos, parameters and contact information should be readable also on a small screen. We check the menu, buttons and keyboard operation. The customer should be able to go from the car he is interested in to the inquiry without looking for the number.
Structure and descriptions of what you offer
We will organize cars, models, additional services and locations. The scope of copy editing and the number of vehicle cards are part of the quote. Technical data, prices and declarations about the condition of cars are approved by your showroom.
Technical basics of SEO
We will plan addresses, titles, headings and links between the catalog and the offers. We will also discuss handling filters and archived cards. Ongoing SEO, publications and advertising campaigns are a separate scope.
Inquiries and agreed integrations
We will select the form, telephone number and method of arranging a test drive. We estimate vehicle imports and connection to the CRM or showroom system after checking the supplier's documentation, access and fees.
Check and transfer
Before launch, we verify the views, data and agreed contact paths. After approval, we launch the website and provide your login details. We discuss editing offers, renewals and responsibility for updates.
CONTACT TAILORED TO YOUR WORKFLOW
From browsing cars to a test drive.
Inquiries tied to the right vehicle.
An availability inquiry, a test drive request and a service contact require different information. We will arrange paths so that the client knows who he is writing to and how the next step is determined. The date request form does not automatically mean a confirmed reservation.
Ask about a specific vehicle
The vehicle card may transfer the model or offer number to the form. The advisor will receive contact information and a question about a specific copy. We will determine the minimum of fields needed for the answer, without an extensive purchase application.
Test drive request
The customer indicates the car, showroom and preferred date, and the team confirms availability. If you use a calendar, we will check whether it can be linked to the website. Automatic enrollment and notifications require separate arrangements.
Appropriate department and location
We will separate contacts for new cars, used cars, fleets and service, if you have such a division in your showroom. In the case of several branches, the query may indicate the location. We will agree on the method of transmitting the message with the person responsible for the service.
Offer data from a single source
Manual editing, data file and integration are different scopes. Before the quote, we will check the system, data format and the ability to update prices and statuses. Import from a DMS or advertising portal depends on access and provider policies.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
Content that helps people choose.
Clear details and relevant photos.
Buyers compare specific vehicles, not just claims about service quality. We organize information about your inventory, dealership, and additional services using the materials you provide. We agree on copy editing and the number of listings to add before development begins.
Car data and photos
Prepare sample offers: photos, parameters, equipment, price and status. We will establish a common card layout and mandatory fields. Descriptions of condition, history and warranty are based on information that the showroom can confirm.
Brand, showroom and advisors
The logo, photos of the interior and assembly, and manufacturer's materials that you can use will be useful. Real opinions and proven credentials can complement your presentation. We do not replace them with made-up references.
Answers before the visit
How to arrange a ride? Can I leave my car in the settlement? Who is responsible for the fleet? FAQs and service descriptions will explain your actual service experience. We publish the terms of financing and promotion after approval by the appropriate person.
Up-to-date prices and availability
We agree on who adds vehicles, updates prices, and marks listings as sold. If inventory is imported, we check how often it refreshes and what happens when data is missing or incorrect. Promotions and news are useful when your team has a plan to keep them current.
3 designs
on us.
on us.
SEE THE DESIGNS. THEN DECIDE.
3 ideas for your website.
Explore them at no cost.
See three concepts for the appearance and layout of a car dealership website. You will compare ways to show vehicles, brands and routes to an advisor. This stage is free of charge, without a contract or deposit.
All you need is a description of the showroom, the type of cars sold and the purpose of the new website. Your current address and information about the bidding system used will be useful. You don't need a detailed brief to choose the direction of the project.
- No Design Fees
- No Contract Required
- No Obligation to Continue
The free concepts show possible designs and layouts. Building and launching your website is a separate, paid stage that begins only after you approve the scope and price.
WEBSITE - PRICE AND SCOPE
What will your website cost?
Scope, features, and ongoing costs.
The price depends on the design, pages, catalog, the number of introduced offers and how they are updated. Data integration may require more work than just presenting the cars. After the conversation, you will receive a custom quote; the scenarios below are not ready-made price packages.
STARTER
Showroom presentation
For a dealership that wants to present its brand, sales range and advisors. The page may lead to an external directory already in use.
- Brand, showroom and sales offer
- Team, location and hours
- Contact to the appropriate advisor
EXPANDED SERVICES
Vehicle catalog page
For a showroom or a dealership that needs its own car cards, a search engine and inquiries about specific cars.
- Vehicle catalog and cards
- Agreed filters and content editing tools
- Inquiries with vehicle details
GROWTH
Service with integrations
For a larger offer, multiple locations or a team working on shared data. The scope results from the recognition of systems.
- Data import according to possibilities
- Agreed CRM or calendar
- Brands and locations in one website
The website build and ongoing maintenance are priced separately. Your quote covers the pages, content, features, timeline, and revisions. Domain registration, hosting, renewals, and software licenses have separate costs. Ongoing website support, content updates, additional pages, and marketing are quoted separately. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
From our first conversation
to your finished website.
First, we determine the purpose of the website and the materials needed. The schedule depends on the scope and time for your approval. We confirm the terms of paid website development before starting this stage.
I'm getting to know your dealership
We discuss cars, clients, locations and how advisors work. We check the current website, manufacturer's materials and the source of offers. We determine the necessary pages and options that require recognition.
You get 3 concepts
We show three free directions for appearance and layout. You compare the presentation of the showroom, offers and contact information. You provide comments and decide whether to order paid website development.
We Agree on the Scope and Build
We confirm price, scope, deadline and revisions. We develop the selected project, implement the content and agreed features. The showroom approves the car data, prices and terms of its offer.
We Review and Launch
We verify views, vehicle cards and query paths. After approval, we launch the website and provide your login details. We discuss adding cars, maintenance and further service.
VISIBILITY, MAINTENANCE AND NEXT STEPS
A website that grows with you.
Updates, support, and next steps.
New cars, a change in promotion or a new branch require up-to-date information. We will plan how to maintain the catalog and space for the development of what you offer. We determine additional content, integrations and promotion according to the needs of the dealership.
SEO and offer campaigns
Clear pages of models, vehicles and locations form the basis for ongoing marketing. We can discuss SEO or Google Ads separately. The website build does not guarantee rankings, sales or number of inquiries.
Reconstruction and migration
We review existing URLs, inventory data, and redirects. We agree on how to handle sold vehicle pages and plan the domain and hosting move. After checking your setup, we also plan for email and connected systems to keep working.
Editing and post-launch maintenance
We will determine the scope of adding cars, changing prices and publishing promotions. You can request individual updates or arrange website support. We will determine the costs of renewals, tools and responsibility for data before the start.
REVIEWS
The best part? Hearing from clients.
Feedback on the ideas, communication, and details that make a difference.
Łukasz really understood my business. The website feels clean and elegant, and it highlights what matters most.
DIRECT COLLABORATION
Hi,
I'm Łukasz.
Website design backed by SEO and SEM experience.
I’m Łukasz Zaborski. I bring over 17 years of SEO and SEM experience, including projects for more than 200 clients across Poland and Europe, to each website I create. I consider how people find your business, compare services, and decide to get in touch.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell me about your dealershipYOUR BUSINESS. YOUR INDUSTRY.
What's your
business?
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
Car dealership web design FAQs.
What to know before you start.
Answers about pricing, vehicle data, catalog updates and integrations.
Are the 3 design concepts really free?
Yes. Your three initial design and layout concepts are free, with no deposit, contract, or obligation to continue. A brief description of your business and goals is enough to start. Building and launching the website is a separate, paid stage that begins only after you approve the scope and price.
How much does a website for a car dealership cost?
We prepare a custom quote. What counts are pages, design, copy, vehicle catalog, content editing tools and integrations. We will agree on the number of offers introduced at the start. We discuss the domain, hosting, licenses and ongoing support separately.
How long does it take to create a website for a dealer?
We set the timeline once the scope is clear and we know when your content will be ready. A catalog with data import requires additional source checking and tests. The schedule takes into account the approval of the design and content by the dealership, as well as any requirements of the importer.
What should I prepare for my dealership’s website?
To start, a description of the dealership, brands, clients and the purpose of the website is enough. You will need a logo, photos, location information and sample vehicle data. Also provide manufacturer guidelines and the name of the bidding system used if they are relevant to the project.
Can I add cars and change prices myself?
We will take this need into account when choosing the content editing tools. We will agree on card fields, photos, availability statuses and team permissions. Manual update or import from an established source is possible. The dealership is responsible for the correctness and validity of the offers.
Is it possible to import offers from DMS, OTOMOTO or a file?
First, we will check the capabilities of your system and permissions to use the data. You need documentation or a sample file, field scope, and refresh rules. API access, licenses and external costs are determined before the quote. Not every service provides an appropriate integration method.
Can the site accept test drive requests?
We can schedule a form indicating the vehicle, showroom and preferred date. The advisor confirms availability. If you need to book available dates or receive notifications, we will check the calendar and service rules. Sending a request alone does not constitute confirmation of the reservation.
Can forms be linked to CRM and add financing?
These are options that require verification of the supplier and a separate quote. We will determine what data goes to CRM and who handles it. The financing description, partner link and calculator vary in scope. Financial terms and installment examples are approved by the dealership or partner.
What if the dealership has manufacturer guidelines?
Provide current materials and policies regarding logo, colors, images, content and site acceptance. We will base the project on these requirements. We will take into account any approval by the importer in the arrangements and schedule, without declaring compliance before checking.
Can I keep my domain, email and SEO during the rebuild?
After checking the configuration, we will review the domain settings and mail handling. We will review existing addresses and necessary redirects. SEO basics are part of the agreed scope, and ongoing SEO is a separate service. Migration does not guarantee maintaining your position.
What do I pay for after launching the website?
Ongoing costs include domain registration, hosting, and any software licenses or integration subscriptions. Inventory updates, new features, maintenance, and marketing are quoted separately. Before development, we explain renewal costs and agree on who will maintain the website.
Let's talk about the website of your car dealership.
Get 3 Free DesignsLET'S TALK
Your new website starts here.
Get 3 free design concepts.
Describe what cars you sell and what the new showroom website will facilitate. We will prepare three free concepts that will help you choose your direction.
Provide the brands, locations and address of the current website. Specify whether you need a catalog, test drive inquiries or connection to what you offer system. Just a description of the business and tools, without buyer data.
Łukasz ZaborskiYou'll work directly with me.