hotel WEB DESIGN

Give guests a reason to stay.
Make booking easy.

Help guests explore your rooms, understand stay policies, and check availability or contact the front desk. We design websites for hotels that make key information easy to find and the next step clear. Start with 3 free design concepts before you commit to development.

Łukasz Zaborski
3 Designs. $0 to Start.

Explore three design concepts before you commit to the website build.

No Contract to Get Started

No deposit or signed contract is needed to see your design concepts.

You're in Control

Choose a direction or walk away. There is no obligation to continue.

First, I get to know your hotel.
Then I plan your website.

I bring over 17 years of SEO and SEM experience, including work with more than 200 clients across Poland and Europe. I apply that experience to website planning: helping people find the site, understand what you offer, and take the next step. The brands and figures shown refer to my SEO and SEM work.

We talk about rooms, the most important guest groups and what makes your property stand out. We determine whether the priority is individual stays, recreation packages, conferences or groups. We also check the current reservation system and questions directed to the reception. Pages, content and features result from these findings.

17+years in SEO & SEM
200+SEO & SEM clients
1:1direct collaboration
Selected brands from SEO & SEM projects
Brands from SEO/SEM projects: Orange, KOŁO, Volvo, POL-SKONE, Speak Up, Elektro Spark, Klaravik, Krasnystaw, Hanesco, Stella, Aliplast and Fabryka Mebli

Explore sample designs.
Compare the approaches.

Hotel website concept - Coastal Editorial
Hotel website concept - Urban typographic
Hotel website concept - Desert minimal, en-US design
Hotel website concept - Mountain lodge
Hotel website concept - Garden boutique
Hotel website concept - Lakeside modern

Hotel websites.
Built around the way you work.

Business travelers need different details than families planning a vacation. We organize your hotel, guesthouse, or extended-stay website around your accommodations and booking process.

City and business hotel

We will highlight the location, access, parking and conditions for a short stay. If you offer conference rooms or corporate services, we will show you their equipment and how to make an inquiry. We will assign contact details to the reception and sales department to appropriate matters.

Holiday hotel, resort and SPA

We will show rooms, packages, meals and available attractions. We will separate what is included in the stay from additional services. Photos and descriptions will help you evaluate the place, and the seasonal offer will provide a clear way to check availability.

Guesthouse, aparthotel and smaller facility

We will organize the types of accommodation, facilities and arrival rules. For a small offer, a simpler page may be enough. We will select an inquiry about your stay or transfer to the reservation system you use, according to your workflow.

A clear structure for your website.
Rooms, packages, and guest information.

An example guest path: home page → room or package → stay policies → checking availability. The menu results from the facility's offer. Restaurant, SPA, conferences and events will get their own pages if you actually offer them.

01
Rooms and apartments

The accommodation type may have its own page with photos, square footage, bed layout, number of guests and equipment. We will explain the options for extra beds and the differences between categories. The guest will see what they choose before proceeding to the reservation.

02
Stay packages and offers

Weekend, holiday or SPA stay - the page will show the dates, length of stay, package contents and agreed conditions. The button can lead to the appropriate offer in the system. We will not add services that the hotel does not provide.

03
Amenities, surroundings and access

The restaurant, parking lot, swimming pool and attractions in the area help plan your arrival. We will sort the hours, service availability and additional fees according to the property details. Directions and location information will be easy to find.

04
Pre-arrival information

Hotel stay, breakfast, stay with children and pets and rules for changing the reservation will be placed in the appropriate sections or FAQ. The contact details for the reception will remain visible. We will plan your inquiry about a conference or group stay separately.

Your website, from design to launch.
What’s included in the project.

We will agree on the appearance, pages, content and features for your facility. Before development begins, you know what we are preparing, what materials you are providing and how we will connect the website with the method of accepting reservations.

An appearance reflecting the character of the hotel

We will combine the logo, colors and photographs with the presentation of the rooms and stay. Three free concepts will allow you to compare directions. The design should match the location and what the guest can expect upon arrival.

Convenience on phone and computer

We check the readability of descriptions, menus, galleries and buttons at different widths. Contact details and accessibility links should be easy to find. We also verify focus and keyboard operation.

Structure and content of the hotel offer

We plan pages for rooms, packages and other services. We can organize materials or help with editing. The number of pages, text preparation and the range of additional languages are part of the quote.

SEO basics for ongoing marketing

We prepare addresses, titles, headers and links between offers. The content describes the actual location and amenities of the property. We determine ongoing SEO, campaigns and development of publications separately.

Agreed reservation path

We will select a link, widget or integration with the system you use. We will check the supplier's capabilities and how to update offers. Payments, availability synchronization and tool fees require separate arrangements.

Checking and forwarding the page

We verify data, links and agreed transitions to the reservation or contact. After approval, we launch the website and provide your login details. We discuss how to update, renew and continue servicing.

From exploring rooms to booking.
Make availability easy to check.

Booking a room and planning an event are different tasks. We provide clear access to availability and contact options for questions that need a conversation. The setup depends on your systems and guest service policies.

01
Booking directly with the hotel

A button next to a room or package may lead to the correct offer in the booking engine. We will determine whether the provider supports this transition. We will also check the readability of the next steps on a phone.

02
Current system and current availability

If you use a booking engine, property management system, or channel manager, we start by checking what it supports. A link, an embedded widget, and a data integration involve different work. Available connections depend on your provider.

03
Contact the front desk

Without online booking, we can schedule a call and Ask About Availability, number of people and type of stay. The guest should know when they will receive a response. Simply sending an inquiry does not constitute a confirmed reservation.

04
Groups, conferences and events

A separate track may collect the date, number of participants and the need for accommodation, room or meals. The inquiry is directed to the appropriate department. The conference offer will include specific information about rooms and equipment.

Content that helps people choose.
Clear details and relevant photos.

The photo attracts attention, and the description helps to choose a room and understand the conditions. We will prepare a presentation based on the materials of your facility. We will determine the editing access and translation before development begins.

01
Photos of specific rooms

Photos of each category, bathrooms, common areas and surroundings will be useful. We will match them to descriptions and mobile layouts. We will determine which materials are current, allowed for publication and what else is missing.

02
Equipment and content of what you offer

We will separate the benefits included in the stay from extras: food, parking or SPA services. We will base the descriptions of rooms and packages on the hotel's data. Price conditions must match what the guest will see when booking.

03
Common questions for the front desk

What time does the hotel check-in start? Can I come with a dog? How does parking work? Your answers may be included in the FAQ and stay descriptions. We will show real opinions from an agreed source and after determining the method of publication.

04
Languages and updating of offers

If you receive foreign guests, we will select the necessary languages and the method of maintaining translations. We will determine who changes packages, photos and messages. A blog about your neighborhood is an option when you have a goal and a plan to pursue it.

3 designs
on us.

3 ideas for your website.
Explore them at no cost.

Compare three design and layout concepts for your hotel. You'll see different ways to present rooms, packages and how to book. This stage is free of charge, without a contract or deposit.

Tell us about the facility, guests and the current website. Please specify what booking system you use and what you want to change. You don't need a detailed brief. The concepts will help you choose a direction before ordering the construction of your website.

  • No Design Fees
  • No Contract Required
  • No Obligation to Continue
See My 3 Free Designs

The free concepts show possible designs and layouts. Building and launching your website is a separate, paid stage that begins only after you approve the scope and price.

What will your website cost?
Scope, features, and ongoing costs.

The price depends on pages, materials, design, additional languages, editing and integration methods. After the conversation, you will receive a custom quote. The scenarios below show the differences in scope; they are not ready-made price packages.

STARTER
Presentation of a smaller object

For a guesthouse or hotel with a simpler offer. The website organizes accommodation, stay rules and contact methods.

  • Rooms, photos and amenities
  • Stay policies and access
  • Inquiry or booking link
Custom QuoteRequest a Quote
EXPANDED SERVICES
Service with rooms and packages

For a hotel with several room categories and stay offers. Separate pages show differences and additional services.

  • Rooms and packages pages
  • Restaurant, SPA or conference
  • FAQ and agreed editing access
Custom QuoteRequest a Quote
GROWTH
Service with additional features

For an object that needs several languages, an extensive range of services or a connection of the website with the systems used.

  • Additional languages as needed
  • Agreed reservation integration
  • Offers, vouchers or further objects
Custom QuoteRequest a Quote

The website build and ongoing maintenance are priced separately. Your quote covers the pages, content, features, timeline, and revisions. Domain registration, hosting, renewals, and licenses have separate costs. Booking and payment providers may charge subscriptions or transaction fees; we check the terms of the chosen tools. Website support, new content, and marketing are scoped separately. Your first 3 design concepts are free.

From our first conversation
to your finished website.

The schedule depends on the scope, photos, content and needed connections to systems. It also takes into account the time for your acceptance. You will learn the terms of paid website development before starting this stage.

01
I'm getting to know your object

We discuss rooms, groups of guests, packages and how to book. We check the current website and available photos. We determine the goal, the needed pages and the capabilities of the systems used.

02
You get 3 concepts

We show three free directions for appearance and layout. You compare the hotel's presentation and provide comments. You decide whether you want to order the creation of a working website.

03
We Agree on the Scope and Build

We confirm the price, scope, deadline and revisions. We develop the selected project, implement content and established features. You confirm information about the facility, rooms and stay policies.

04
We Review and Launch

We verify mobile layouts, links and booking or contact paths. After approval, we launch the website and provide your login details. We discuss editing, renewals and follow-up.

A website that grows with you.
Updates, support, and next steps.

A new package, room renovation or facility expansion may require changes in presentation. We will plan the update process and space for the development of what you offer. We select further actions to suit the hotel's needs.

SEO and promotion of the hotel offer

Descriptions of rooms, offers and actual location form the basis for ongoing marketing. We can discuss SEO, content about the area and Google Ads separately. Just launching a website does not guarantee SEO, occupancy or bookings.

Migrate the current page

We review existing URLs, content, and redirects. We plan the domain switch so your email keeps working and check booking links before the move so guests can continue using them afterward.

Editing and post-launch maintenance

We will select the scope of independent changes in offers, photos and practical information. You can also order individual revisions or arrange website support. Renewal costs, system maintenance and responsibility for keeping data up-to-date will be determined before the start.

The best part? Hearing from clients.

Feedback on the ideas, communication, and details that make a difference.

Łukasz really understood my business. The website feels clean and elegant, and it highlights what matters most.
Anne
Łukasz Zaborski, SEO and SEM specialist

Hi,
I'm Łukasz.

Website design backed by SEO and SEM experience.

I’m Łukasz Zaborski. I bring over 17 years of SEO and SEM experience, including projects for more than 200 clients across Poland and Europe, to each website I create. I consider how people find your business, compare services, and decide to get in touch.

At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.

Tell me about your hotel

What's your
business?

Choose your industry. Explore website ideas, features, and answers to common questions.

Hotel web design FAQs.
What to know before you start.

Answers about pricing, photos, reservations, and ongoing website support.

Are the 3 design concepts really free?

Yes. Your three initial design and layout concepts are free, with no deposit, contract, or obligation to continue. A brief description of your business and goals is enough to start. Building and launching the website is a separate, paid stage that begins only after you approve the scope and price.

What will your website cost?

We prepare a custom quote for your project. What matters are room and package pages, design, copy, languages, editing scope and connection with reservations. Before development, you will learn the cost of development and separate costs of maintenance, license and possible ongoing support.

How long does it take to create a website for a hotel?

We set the date after recognizing the scope and availability of materials. An extensive service, translations or integrations require other arrangements than a simple presentation of the object. The schedule takes into account your content verification and the capabilities of the reservation system provider.

Can the current reservation system be used?

First we will check the tool and the supplier's conditions. Possible solutions include going to the booking, embedding a widget or a more advanced connection. We will confirm the scope before the quote. We do not declare integration with any system without first checking it.

I don't have an online reservation. Can I request a website?

Yes. We can add an availability inquiry form and make it easy to contact the front desk. If you want a booking engine, we assess the features and provider costs separately. An inquiry form should make it clear that submitting it does not confirm a stay.

Will the site combine availability with Booking.com and other portals?

Synchronization depends on the system used and the channel manager, i.e. a tool managing sales in various channels. We will check supported connections, configuration and cost. The page with the booking button itself does not synchronize dates between portals.

Do direct bookings mean no commission?

Terms depend on the reservation and payment provider. They may include a subscription fee, a booking commission or a transaction fee. Your own website gives you an additional route to the hotel's offer, but it does not automatically mean zero sales handling costs.

What photos and information should you prepare?

Photos of rooms, bathrooms, common areas and surroundings, as well as equipment, packages, stay policies and contact details will be useful. Add the name of the system you use and the address of the current website. To start with, a description of the object is enough; we will determine the set of materials during the conversation.

Can a website have several languages ​​and separate conference offers?

We can include such elements within the agreed scope. We will select the languages ​​for the hotel guests and arrange the preparation and updating of translations. Conferences, weddings or groups will receive separate descriptions and contact details if they are part of your services.

Can I update packages and photos myself?

We agree on editing access before development. You can update offers, copy, and photos yourself or ask us to make changes. Rates and availability may be managed in a separate booking system; we explain who updates what.

Can I keep my domain and email during the rebuild?

After checking the configuration, we will plan how to keep your domain and email working during the transition. We will review old addresses, content and necessary redirects. We will also take into account the booking system used and existing links to offers.

Does website development include SEO and maintenance?

The agreed scope may include SEO basics: structure, titles, headings and linking. Ongoing SEO, advertising and new publications are separate services. Domain, hosting, renewals, licenses and possible maintenance have separate costs, which we discuss before launch.

Let's talk about your hotel's website.

Get 3 Free Designs

Your new website starts here.
Get 3 free design concepts.

Tell us about your hotel, guests and what the new website will facilitate. We will prepare three free concepts to help you choose your direction.

Provide the type of facility, the most important elements of what you offer and the address of the current website. Please specify what booking system you use and whether you need languages, packages or conference offers. To start with, a short description is enough.

Łukasz ZaborskiYou'll work directly with me.

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