YOUR EQUIPMENT—— —— ——
HARDWARE. PARAMETERS. RENT.Equipment
for your work.
for your work.
W↗
3 Designs. $0 to Start.
Explore three design concepts before you commit to the website build.
equipment rental WEB DESIGN
Show the right equipment for the job.
Make rental inquiries simple.
Customers want to find the right equipment, understand rental terms, and check availability. We design websites for equipment rental companies that make key information easy to find and the next step clear. Start with 3 free design concepts before you commit to development.
No Contract to Get Started
No deposit or signed contract is needed to see your design concepts.
You're in Control
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. KNOWING YOUR RENTAL BUSINESS.
First, I get to know your rental business.
Then I plan your website.
I bring over 17 years of SEO and SEM experience, including work with more than 200 clients across Poland and Europe. I apply that experience to website planning: helping people find the site, understand what you offer, and take the next step. The brands and figures shown refer to my SEO and SEM work.
We talk about the machinery, customers and the method of leasing. We determine whether you rent power tools for short jobs, heavier machines for teams or equipment for longer investments. We check the rules of transport, collection and confirmation of dates. The catalog, content and features of the website result from these findings.
17+years in SEO & SEM
200+SEO & SEM clients
1:1direct collaboration
6 EXAMPLES OF DESTINATIONS FOR RENTAL DIRECTIONS
Explore sample designs.
Compare the approaches.
YOUR INDUSTRY. YOUR CUSTOMERS.
Equipment rental websites.
Built around the way you work.
A homeowner renting equipment for a remodel needs different information than a construction manager sourcing several machines. We tailor the layout to your equipment range, rental periods, and customers’ questions.
Tools for renovation and short work
In the case of power tools, dryers or concrete mixers, we will show the application, the price according to your rules and the method of collection. An individual customer will check what is included in the set and when he should return the device.
Machines for construction crews
For mini excavators, compactors and elevators, specific parameters, accessories and transport are important. We will organize a service for contractors and inquiries about a longer lease or several devices for one construction site.
A few points and a broader catalog
At many branches, we will assign appropriate contact and collection points to the equipment. We will select the search and filters depending on the size of the catalog. Live availability requires an agreed data source and update method.
FROM FIRST IMPRESSION TO INQUIRY
A clear structure for your website.
Equipment, rental terms, and availability.
An example customer journey: category → equipment card → rules and transport → request for an appointment. We are planning pages that help you compare devices and prepare a lease. The scope of the catalog results from your actual offer.
Categories by equipment or work
Earthworks, compaction, cutting and drilling, drainage - we will choose a division that suits the assortment. For a larger catalog, we will plan a name and model search engine and the necessary parameter filters.
Card of a specific machine
Photos, model, application, weight, power supply and dimensions help evaluate the equipment. We will also show the accessories and elements of the set. Technical data and downloadable materials are approved by your rental company.
Pricing and rental rules
We will describe net or gross rates, charging unit, weekends and longer rentals according to your conditions. We will show you how to check your deposit, transportation and additional fees, if any.
Branches, delivery and collection
Addresses, hours, directions and contact details to the appropriate point facilitate organization. A separate page may explain the delivery area, loading and return rules. The FAQ will collect the questions you most often hear on a phone.
WHAT'S INCLUDED
Your website, from design to launch.
What’s included in the project.
We will agree on the number of equipment categories and tabs, content and how to handle queries. The quote will explain the scope of introducing the assortment, price editing and additional features. This way you know what goes into creating your website.
Design tailored to the rental company
We will combine the logo, photos of machines and a clear catalog layout into a coherent presentation. Three free concepts will allow you to compare directions before deciding on website development.
Convenience on phone and computer
The customer can look for equipment already at the construction site. We check the readability of parameters, menus, contact buttons and keyboard operation. The site is designed to make it easy to navigate from your device to your query.
Organized directory and content
We will plan categories, machine cards and rental conditions. The number of entries, preparation of descriptions and possible data import are part of the quote. You approve data and prices before publication.
SEO basics for ongoing marketing
We plan logical addresses, titles, headers and links between categories. Coverage content matches actual service. We discuss ongoing SEO and Google Ads campaigns separately.
Inquiries and agreed integrations
We will select a telephone number and a form with the rental date. The inquiry basket, availability calendar or connection to the rental system require a check of the data, the supplier's capabilities and a separate quote.
Check and transfer
We verify cards, links, mobile layouts and established contact options. After approval, we launch the website, provide agreed access and discuss updating the catalog and further service.
CONTACT TAILORED TO YOUR WORKFLOW
From equipment selection to rental.
Make confirmation clear.
The machine card may lead to a telephone call, inquiry or reservation. We will determine who confirms availability and when the customer receives a binding response. The appointment request form itself does not lock the device in the calendar.
Telephone at the hardware card
The call button and contact hours will help you with urgent matters. The customer may ask about its use or substitute. At several points, we will show the number of the appropriate branch.
Inquiry with date and delivery
The model or type of work, lease dates, number of equipment and transportation needs help prepare the answer. We will select the fields to suit your needs. Once sent, we will clearly describe the next step and how to confirm.
Request multiple pieces of equipment
For teams ordering a set of equipment, we can plan a basket of inquiries. Collects devices into one message, no automatic payment. We will agree on the method of quote and confirmation with you.
Availability from an appropriate source
Online reservations require taking into account the number of items, returns, service and orders from the branch. We will check the system you are using. Without current data, we suggest asking for a date confirmed by the staff.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
Content that helps people choose.
Clear details and relevant photos.
Not every customer knows the name of the machine needed for his work. We will combine model names with applications and parameters that help you compare what you offer. We will base technical materials and rental rules on your data.
Product list and parameters
Prepare names, models, categories and data useful when choosing: weight, dimensions, power supply or efficiency. We will establish a common card format. We will show the operator's instructions and requirements according to approved materials.
Photos of machines and accessories
Photos of the entire device and set elements will be useful. We will select materials from your company or manufacturer that you have the right to publish. The description should not suggest equipment that is not included in the rental.
Clear rental terms
We collect your pricing, definition of the day, weekend rules, collection and return. We will explain transport, deposit and billing for materials or consumption, if applicable to what you offer. The content does not replace agreed contract terms.
Catalog update plan
We will identify a person responsible for pricing, new devices and discontinued models. Equipment selection guides are an option if you can check their content. Catalog integration does not mean automatic availability updates.
3 designs
on us.
on us.
SEE THE DESIGNS. THEN DECIDE.
3 ideas for your website.
Explore them at no cost.
Compare three concepts for the appearance and layout of your rental company's website. You will see different ways of presenting equipment, conditions and contact. This stage is free of charge, without a contract or deposit.
A brief description of the product range, customers and the method of rental service is enough. Add what you want to change on the current page. The suggestions will help you choose a direction before ordering the construction of your website.
- No Design Fees
- No Contract Required
- No Obligation to Continue
The free concepts show possible designs and layouts. Building and launching your website is a separate, paid stage that begins only after you approve the scope and price.
WEBSITE - PRICE AND SCOPE
What will your website cost?
Scope, features, and ongoing costs.
The cost of a website for a construction equipment rental depends, among others, on: on the number of cards, data preparation, search and integration. After the conversation, you will receive a custom quote. The scenarios below describe the scope, not fixed-price packages.
STARTER
Page with the basic offer
For rental companies with a short list of equipment. One page presents the product range, rental conditions and collection point details.
- Offer and conditions in one view
- Photos, prices and collection rules
- Telephone call and request for an appointment
EXPANDED SERVICES
Catalog with machine cards
For a larger range. Categories and separate equipment tabs help show parameters, kits and how to query.
- Device categories and cards
- Search by a fixed range
- Updating equipment and pricing
GROWTH
Catalog with reservation support
For a company that needs an inquiry basket, multiple branches or a connection to a rental system. We value features after identifying the process.
- Agreed basket or calendar
- Integration after checking the supplier
- Contact assignment to branches
The website build and ongoing maintenance are priced separately. Your quote covers the pages, content, features, timeline, and revisions. Domain registration, hosting, renewals, and software licenses have separate costs. Ongoing website support, content updates, additional pages, and marketing are quoted separately. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
From our first conversation
to your finished website.
We start with your rental process, equipment range, and available content. The schedule includes preparing equipment pages and time for you to verify the details. We confirm the price, scope, and timeline before paid work begins.
We learn about your rental
We discuss your equipment, customers, pricing, and rental confirmation process. We review the current website, data format, and existing software, then define the categories, pages, and features needed.
You get 3 concepts
We show three free directions for appearance and layout. You compare the catalog presentation and the route to the query. You decide whether you want to order the creation of the website.
We Agree on the Scope and Build
We confirm the price, number of cards, text scope, deadline and revisions. We develop the selected project, enter data and agreed features. You approve machine parameters, rates and conditions.
We Review and Launch
We verify devices, mobile layouts and contact path. We check integrations according to the established scope. After approval, we launch the website and discuss editing, access and renewals.
VISIBILITY, MAINTENANCE AND NEXT STEPS
A website that grows with you.
Updates, support, and next steps.
The product range, rates and branches change with the company. We will plan how to update and further develop the catalog. Maintenance, new content and promotion are separate areas agreed upon according to your needs.
Category and local offer SEO
Equipment descriptions, clear categories and a real service area form the basis of promotion. We can discuss SEO and Google Ads separately. Just launching a website doesn't guarantee SEO or rental volume.
Reconstruction and transfer of the catalog
We will check the current addresses, hardware data and necessary redirects. We will determine the method of importing and switching the domain and hosting, including email. We do not transfer outdated cards without verification.
Editing and post-launch maintenance
We choose a way to add equipment and update prices that suits the people managing your catalog. You can edit content yourself or arrange a website support plan. We explain licenses and renewals and agree on who keeps the data current.
REVIEWS
The best part? Hearing from clients.
Feedback on the ideas, communication, and details that make a difference.
Łukasz really understood my business. The website feels clean and elegant, and it highlights what matters most.
DIRECT COLLABORATION
Hi,
I'm Łukasz.
Website design backed by SEO and SEM experience.
I’m Łukasz Zaborski. I bring over 17 years of SEO and SEM experience, including projects for more than 200 clients across Poland and Europe, to each website I create. I consider how people find your business, compare services, and decide to get in touch.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell me about the rental companyYOUR BUSINESS. YOUR INDUSTRY.
What's your
business?
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
Equipment rental web design FAQs.
What to know before you start.
Answers about equipment catalogs, pricing, availability, and website costs.
Are the 3 design concepts really free?
Yes. You receive three design and layout proposals without any fee, deposit or contract. You are under no obligation to continue. Creating a working website, catalog and launching it is a later paid stage, after you approve the scope and price.
How much does a website for a construction equipment rental company cost?
Your quote is tailored to the project. It depends on the number of categories and cards, preparation of descriptions, photos, editing and features. We arrange product import and integration separately. Before development, you will learn the development cost and separately the maintenance and licensing costs.
How long does it take to prepare a website with a hardware catalog?
We set the date after checking the number of devices, data quality and needed features. A large catalog or integration requires a different schedule than a simple service page. We include time for your verification of parameters, prices and design.
What materials should you prepare to start with?
A list of devices with models, parameters, photos, pricing, rental and transport rules and branch data will be useful. Provide the address of your current website and the name of the rental system you use. At the concept stage, a short description of the activity is sufficient; we do not need tenant data or customer contracts.
Can you show daily and weekend prices and a deposit?
Yes, according to your actual conditions. We will determine the charging unit, net or gross marking, set and additional costs. The calculator requires precise rules, e.g. accounting for weekends and equipment. We do not create rental rates or rules for your company.
Is a request for an appointment an equipment reservation?
It doesn't have to be. The form can only send a request to the staff, who will confirm the date and conditions. If you want to book automatically, we need up-to-date data on items, returns and service holds. Messages on the website must correspond to this process.
Will you connect the website to the rental program?
We first check what your provider supports: links, widgets, file imports, or an API. Equipment, pricing, and availability syncing are separate tasks. We agree on the scope, update frequency, error handling, and software fees before quoting an integration.
Can I ask about several machines and transport at the same time?
We can schedule an inquiry basket or form with a list of equipment, dates and delivery information. This is an additional range tailored to your service. The cart itself does not need to collect payment or confirm availability; we will explain the next step to the client.
Can I add equipment and change prices myself?
If you need to edit the catalog yourself, we plan for that before choosing the website setup. We define product fields, publishing steps, and responsibility for the data. You can also request changes through a separate support plan. Updating availability is planned separately from editing descriptions.
Does website development include SEO?
The agreed scope may include category structure, addresses, titles, headings and linking. Ongoing SEO, guides and advertising require separate collaboration. We do not guarantee Google rankings, traffic or the number of rental inquiries.
Can I keep my domain, email and existing hardware cards?
After checking the configuration, we will determine how to move the page. We will review card addresses, data and necessary redirects. We plan the hosting migration taking into account email and access, and we discuss the costs of the domain, tools and ongoing support separately.
Let's talk about your rental company's website.
Get 3 Free DesignsLET'S TALK
Your new website starts here.
Get 3 free design concepts.
Describe what equipment you rent and what the new website will facilitate. We will prepare three free appearance concepts to help you choose your direction.
Provide approximate number of devices, pickup points and address of the current site. Specify whether you need a catalog, request for dates or connection to the rental system. All you need is a description of your business - without contracts or your customers' data.
Łukasz ZaborskiYou'll work directly with me.