for yourself.
Explore three design concepts before you commit to the website build.
Buyers want relevant listings. Property owners want to understand how you can help them sell. Make it easy for both to reach your team. We design websites for real estate agencies that make key information easy to find and the next step clear. Start with 3 free design concepts before you commit to development.

Explore three design concepts before you commit to the website build.
No deposit or signed contract is needed to see your design concepts.
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. GETTING TO KNOW YOUR OFFICE.
I bring over 17 years of SEO and SEM experience, including work with more than 200 clients across Poland and Europe. I apply that experience to website planning: helping people find the site, understand what you offer, and take the next step. The brands and figures shown refer to my SEO and SEM work.
We talk about what properties you serve, what market you operate in and where the ads come from. We determine whether the priority is to inquire about a specific properties, obtain a service from the owner or present the agents. We also check the CRM used and how prices and statuses are updated. This determines the scope of the page.

6 CONCEPTS FOR REAL ESTATE AGENCY






YOUR INDUSTRY. YOUR CUSTOMERS.
A stand-alone broker, a local office and a multi-market team need a different presentation. We plan websites for real estate agencies around your services, types of listings and daily handling of inquiries.
We will highlight the person, his area of activity and the method of selling or renting. With a small number of listings, you can start by presenting services and contact information. We will select the catalog depending on how often you publish properties.
We will plan agent profiles, assign a manager to what you offer and contact the right person. We will separate buyer inquiries from owner inquiries. If you use CRM, we will check your data import and form handling capabilities.
Apartments, houses, plots and commercial properties require different parameters. We will separate sales and rentals in the structure. We will include additional locations, languages or primary markets if they result from the actual activities of the office.
FROM FIRST IMPRESSION TO INQUIRY
An example buyer journey: list of listings → real estate card → inquiry to the account manager. The owner needs a separate path: sales or rental service → working arrangements → property registration. We will choose a menu to suit both needs.
The agreed catalog can separate sales and rentals and filter by location, price, area or number of rooms. The fields depend on the property types and available data. We will also plan a clear message when no listing meets the criteria.
The photos, description, price, parameters and status should refer to the same offer. We will add space for a throw, video or virtual tour if you have them. The listing number and contact details of the guardian will make it easier to talk about the right place.
Separate pages will explain the service for the owner: preparation of what you offer, presentations, communication and settlement rules according to your model. The "Report Property" form can collect information needed for the initial conversation.
We will show the team, specializations and actual service area. The owner will get to know the people to whom he entrusts what you offer, and the buyer will find a manager for the ad. We will only use reviews or examples of completed transactions from real materials for publication.
WHAT'S INCLUDED
We plan how to present your agency’s services and listings and identify where property data will come from. Your quote defines the pages, content, editing tools, and features. Listing imports and additional tools are assessed before development.
We will combine the logo, photos of agents and the way of presenting real estate into a coherent layout. Three free concepts will show you different look directions before you commit to paid website development.
We check the readability of listings, menus, buttons and contacts at different widths. In the agreed catalog, we will also verify the support of filters and the transition from the list to property details.
We will help you organize sales, rentals and other services that you actually provide. The editorial scope and the number of pages are part of the quote. Offer data and project terms are approved by your office.
We plan titles, headings and links between services and listings. Local content describes the actual service area. The rules for indexing filters and handling withdrawn ads will be determined in the catalog. We discuss ongoing SEO separately.
We will check the capabilities of the system, e.g. ASARI, ESTI, IMO or Galactica, if you use it. Importing, updating statuses and forwarding inquiries have a separate scope. API availability, licenses and supplier fees will be included in the arrangements.
Before starting, we check the content, links and contact paths. When importing, we test the agreed fields, prices and withdrawal of the sample offer. After approval, we provide your login details and discuss updates.
CONTACT TAILORED TO YOUR WORKFLOW
An inquiry about an apartment and an application for sale of a property should go to the right person with the right context. We will plan buttons and fields so that the visitor knows what the conversation is about and what the next step will be.
The form may transmit the listing number or its address along with the message. The buyer does not have to specify the parameters of the apartment. We will include the telephone number of the guardian in what you offer if this is how you handle inquiries.
The type of property, location and purpose - sale or rental - may be enough to start the conversation. The scope of fields will be agreed with the office. The client then provides the ownership documents and transaction details through the appropriate channel.
The button may lead to a conversation about available viewing times. Simply sending an inquiry does not confirm the reservation. We will add a calendar optionally, after determining the rules of accessibility and capabilities of the tool used.
Agent and branch profiles will help direct the message to the caregiver. If queries are to be sent to CRM, we will check this flow separately. We will choose the newsletter, offer box or notifications based on the way we serve our customers.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
A photo of the apartment attracts attention, but the conversation also requires parameters, the current price and a description of the agent's service. We will organize the materials so that the client understands both the property and how to cooperate with the office. The editing access will be determined in the quote.
Sample advertisements will be useful: type of transaction, price, area, number of rooms, description and photographs. Together we will determine the public scope of the location and the method of showing the status. The office confirms the correctness of the data and rights to the materials.
The logo, portraits of agents and descriptions of their roles will help you get to know the office. We will explain how you prepare an listing, organize presentations and contact the owner. We use specific information about your work.
How to arrange a viewing? What does brokerage involve? How to start selling? FAQ and service descriptions answer customer questions. We will present the remuneration conditions and the scope of assistance according to the rules of your office.
We will determine who changes prices, withdraws listings and updates the team. A blog or location descriptions make sense when planning how to run them. Data import, guide copy and additional languages are options with a separately defined scope.
SEE THE DESIGNS. THEN DECIDE.
Compare three concepts for the appearance and layout of your real estate agency's website. You will see different ways to show listings, agents and owner services. This stage is free of charge, without a contract or deposit.
To start with, a description of the office, market and expectations as well as the address of the current website is enough. You can provide the CRM you use and sample public listings. You don't need a detailed brief to choose a direction before ordering a website.
The free concepts show possible designs and layouts. Building and launching your website is a separate, paid stage that begins only after you approve the scope and price.
WEBSITE - PRICE AND SCOPE
The price of a website for a real estate agency depends on the pages, design, materials and features. The method of adding advertisements, filters and the scope of integration with CRM are also important. After the conversation, you will receive a custom quote; The scenarios below show different needs.
For an intermediary who wants to present services, scope and working process with the owner. The site focuses on getting to know the office and starting a conversation.
For an office that needs its own property list and announcement cards. We will determine search parameters, how to add data and assign guardians.
For a team using CRM or needing additional languages, branches and content. We will select the features after checking the available data and tools.
The website build and ongoing maintenance are priced separately. Your quote covers the design, pages, listing catalog, integrations, timeline, and revisions. Domain registration, hosting, licenses, CRM fees, and ongoing import management have separate costs. Website support, new content, and marketing are scoped separately. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
We start with your website goals and the source of your listing data. The schedule depends on the scope, content availability, integrations, and approval time. We confirm the price and development terms before paid work begins.
We discuss the market, property types, and servicing owners and buyers. We check the current website, the CRM used and the necessary data. We determine what is worth keeping and what scope of the catalog is needed.
We show three free directions for appearance and layout. You compare the way listings, offices and contacts are presented. You provide your comments and decide whether you want to order the creation of a working website.
We confirm price, scope, deadline and revisions. We develop the selected project, implement the content and agreed features. During integration, we check the import on sample data. You confirm information about the office and listings.
We verify mobile layouts, links and the path to the query. With the catalog, we control filters, data and statuses. After approval, we launch the website and provide your login details. We discuss editing and maintenance costs.
VISIBILITY, MAINTENANCE AND NEXT STEPS
Properties come and go, prices and owners change. We will plan how to handle these changes and space for the development of services. We agree on maintaining integration, new pages and ongoing marketing according to the needs of the office.
Owner services, location descriptions and clear offer sheets form the basis for ongoing marketing. We can discuss SEO and Google Ads separately. The website build does not guarantee rankings, number of inquiries or sale of properties.
We review existing service and listing URLs, content, and redirects. We plan the domain switch so your email keeps working. If you are changing CRM systems, we check data formats, listing IDs, and the effect on existing URLs.
We agree on where listings will be updated—in the website dashboard or your CRM—and who handles content and import issues. Editing tools, individual updates, and ongoing website support are priced according to the agreed scope.
REVIEWS
Feedback on the ideas, communication, and details that make a difference.
Łukasz really understood my business. The website feels clean and elegant, and it highlights what matters most.

DIRECT COLLABORATION
Website design backed by SEO and SEM experience.
I’m Łukasz Zaborski. I bring over 17 years of SEO and SEM experience, including projects for more than 200 clients across Poland and Europe, to each website I create. I consider how people find your business, compare services, and decide to get in touch.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell me about your officeYOUR BUSINESS. YOUR INDUSTRY.
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
Answers about pricing, listings, CRM connections, and ongoing website support.
Yes. Your three initial design and layout concepts are free, with no deposit, contract, or obligation to continue. A brief description of your business and goals is enough to start. Building and launching the website is a separate, paid stage that begins only after you approve the scope and price.
We prepare a custom quote for your project. A simple office presentation has a different scope than a catalog with filters and import from CRM. We take into account the design, content, pages and content editing tools. Before development, you will learn the development price and the separate costs of maintenance, license, integration and optional website support.
We set the timeline after reviewing the scope, content, and CRM capabilities. It includes content preparation, development, testing, and your approval. You review the schedule before paid work begins. A simple website and a larger listing portal need different timelines.
We can recognize integration with the system used by your office. We will check the documentation, access method, export format and available fields. We will agree on updating prices, photos and statuses, as well as possible forwarding of inquiries. We do not promise to connect to any CRM without prior verification. We discuss supplier fees separately.
Yes, we can schedule a catalog with manual editing if it suits the number of ads and the way the office works. With a simple website, you can also start by presenting your services. The scope of the panel, offer fields and filters will be determined in the quote. CRM is not mandatory for every website.
The selection depends on your listings. We can take into account the type of transaction, location, price, area and rooms, and for plots or properties other parameters. The card can show photos, description, price, status and guardian. We will add throws, videos or walks if you provide them and include them in the scope.
We can prepare separate sales and rental pages with a description of your work and a property registration form. The owner will check the scope of assistance and the sequence of steps. The site makes it easy to start a conversation; the result also depends on promotion, market and inquiry handling by the office.
In the catalog, we will determine how to withdraw or mark an outdated listing, both during manual editing and import. We will plan to save his address and possibly indicate similar listings. During integration, we will test the status change so that the agreed process works before launch.
We can include such features as options. The simple viewing request button does not require a calendar and does not automatically confirm an appointment. Reservations, storage, map, newsletter and notifications require adjustment to the service process and a separate quote.
A description of the services, scope, logo, photos and agent roles, current website address and CRM name will be useful. For the catalog, we need sample listings with parameters and materials intended for publication. For the first conversation, a short description is enough; do not send contracts, ownership documents or data of the office's clients.
After checking your setup, we plan the domain switch and continued email service. We review existing pages and listing URLs to identify redirects. Listing migration and integrations are scoped before development, based on data access and your current system’s capabilities.
The agreed scope may include structure, titles, headings and linking. Ongoing SEO, campaigns, new copy and website maintenance or import are separate services. We will also discuss hosting, domain and licensing. Creating a website does not guarantee Google results or the number of transactions.
Let's talk about the website of your real estate agency.
Get 3 Free DesignsLET'S TALK
Describe what real estate services your office serves and what the new website will facilitate. We'll provide three free design and layout concepts to help you choose your direction.
Provide services, service area and address of the current website. Add whether you want a catalog of listings and what CRM you use. All you need is a description of the office - without contracts, ownership documents or details of its clients.

Łukasz ZaborskiYou'll work directly with me.