you will use.
Explore three design concepts before you commit to the website build.
Participants compare course content, dates, and instructors. Employers want to know whether a program fits their team. We design websites for training companies that make key information easy to find and the next step clear. Start with 3 free design concepts before you commit to development.

Explore three design concepts before you commit to the website build.
No deposit or signed contract is needed to see your design concepts.
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. LEARNING ABOUT YOUR SERVICES.
I bring over 17 years of SEO and SEM experience, including work with more than 200 clients across Poland and Europe. I apply that experience to website planning: helping people find the site, understand what you offer, and take the next step. The brands and figures shown refer to my SEO and SEM work.
We talk about topics, participants and the method of selling. We determine whether you run open training, closed workshops for companies or online courses. We check who updates the deadlines, how you accept applications and what tools you use. On this basis, pages, content and a list of necessary features are created.

6 CONCEPTS FOR TRAINING COMPANIES






YOUR INDUSTRY. YOUR CUSTOMERS.
A person choosing a course for themselves needs different information than the HR department ordering a workshop for a team. We plan the website around your audience, class formats and how you actually organize training.
We show course topics, prerequisites, programs, and upcoming dates. Participants can check availability, format, and pricing before registering. A larger catalog can include filters for topic, location, or format, as agreed.
A separate track will explain how you tailor the program to your team and what the needs conversation looks like. The inquiry may include the subject, purpose, number of people and preferred form. The B2B client will receive the information needed to discuss the scope.
We will present specializations, instructors and available learning formats. If you already have a course platform, your page can link to it. Sales of recordings, participant accounts and materials after logging in require a separate solution.
FROM FIRST IMPRESSION TO INQUIRY
An example participant's route: catalog → course page → date → application. For the company: training area → method of working with the team → inquiry about the program. We will select pages to suit the scale of your services.
We will organize what you offer according to topics and target groups. For several training courses, a clear list is enough. A larger catalog may receive a search engine and filters; we will agree on their scope instead of adding them unnecessarily.
Program, for whom, requirements, trainer, duration, place or online form and price. We will plan how to show subsequent dates of the same topic and what happens after reporting. Information about materials and the completion document results from your services.
Instructor profiles will show specializations and proven experience. What you offer for teams will explain how to determine needs and tailor the program. We will add real opinions or project descriptions if you have materials for publication.
We will show you how to register, pay, change the date and contact the organizer in accordance with your rules. The FAQ will collect questions from participants. Blog, downloads and additional additional languages may expand the agreed scope.
WHAT'S INCLUDED
We will agree on the layout of the catalog, pages, content and the method of accepting applications. We will explain what materials you provide, what we prepare and which integrations and features require additional pricing.
We will combine company identification with a clear presentation of courses and workshops. Three free concepts will allow you to compare the appearance and layout before starting website development.
Course details, dates, and registration buttons should be easy to use on mobile. We check layouts, menus, forms, and keyboard navigation so participants can browse and enroll comfortably.
We plan categories, program descriptions and information about trainers. The scope of editorial work and the number of cards implemented are part of the quote. You approve the content, dates and conditions of participation.
The agreed scope can include page URLs, titles, headings, and internal links that help people find your services. Content reflects your actual coverage and credentials. We do not guarantee search rankings, new clients, or a particular outcome in any legal matter.
We will select a B2B inquiry, a request for editing or a transfer to the system used. Payments, CRM, newsletter and course platform require checking the capabilities of suppliers and a separate quote.
Before launch, we verify the data, links and agreed submission paths. After acceptance, we provide your login details and discuss updating what you offer, dates and further service.
CONTACT TAILORED TO YOUR WORKFLOW
Making an appointment for a specific date, registering several employees and asking about a closed workshop are different matters. We will plan buttons and forms according to how your company handles each of them.
Participants choose a course date and see what happens next. We agree on the fields needed, who receives registrations, and how enrollment is confirmed. Available spots require a current data source and clear responsibility for updates.
The form may ask about the topic, purpose, group size and preferred date. It allows you to start a conversation without choosing a ready-made package. You then agree on the program, place, schedule and price with the client.
The link to the current tool, the embedded module and the full data connection vary in scope. We will check the possibility of integration. Shopping cart, payments, billing and reminders are options; we discuss licenses and supplier fees separately.
If your courses appear in an external training directory, we can link to the relevant listing using information your company approves. Materials, tests, and participant accounts may run on a separate learning platform. We agree on how it connects to the website before development.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
We help explain who each course is for, what it covers, and how it is taught. Content comes from your materials and our discussion of your programs. The quote defines copy editing and data entry.
We collect the agenda, prerequisites, goals and working methods. We describe what the training covers and in what situations it will be useful to the participant. We avoid promises of results that are not confirmed by the program or documentation.
Photos, biographies, specializations and confirmed qualifications will be useful. We will only use opinions and descriptions of previous projects if they are true and you can publish them. We do not replace them with made-up numbers.
We will establish a source for dates, locations, prices and information about what is included in the participation. We will explain the form of classes, the necessary preparation and the rules of registration. You confirm the data on the website and in external catalogs before publication.
We will determine who adds edits, changes instructors and updates programs. We will choose the content editing tools according to the team. A blog and expert materials are an option when you have an author, a publication plan, and the ability to keep them current.
SEE THE DESIGNS. THEN DECIDE.
Compare three concepts for the appearance and layout of a training company's website. You will see different ways to show what you offer, programs and the route to registration. This stage is free of charge, without a contract or deposit.
Describe what training you conduct, for whom and how you accept applications. You can show your current website or offer materials. You don't need a ready-made idea - the proposals will help you choose a direction before ordering it.
The free concepts show possible designs and layouts. Building and launching your website is a separate, paid stage that begins only after you approve the scope and price.
WEBSITE - PRICE AND SCOPE
The price of a website for a training company depends on the design, the number of programs and editions implemented, the content, the content editing tools and integration. After the conversation, you will receive a custom quote. The following scenarios help you identify your needs; they are not ready-made price packages.
For a trainer or a company with several topics that accepts applications during an interview. A clear presentation will explain the specialization, programs and methods of collaboration.
For a company with regular editions and a broader range of services. The catalog, training cards and instructor profiles help you compare topics and dates.
For a company that needs enrollment through an existing system, payments, CRM, or a connection to a learning platform. Each feature and its behavior are agreed on separately.
The website build and ongoing maintenance are priced separately. Your quote defines the design, content, features, timeline, and revisions. Domain registration, hosting, licenses, renewals, and payment or software provider fees are separate. Website support, new programs, course materials, and marketing are scoped separately. You receive three initial design concepts free of charge.
FOUR STAGES. CLEAR ARRANGEMENTS.
We start by identifying your audience and enrollment process. The schedule depends on the scope, available content, and time for your approval. Price and project terms are confirmed before paid work begins.
We discuss topics, target groups, forms of classes and applications. We check the current website, catalog and tools used. We define the necessary pages and the source of data about dates.
We show three free directions for appearance and layout. You compare the presentation of what you offer and the customer journey and provide comments. You decide whether you want to order the creation of the website.
We confirm the price, scope, deadline and revisions. We develop the selected project, implement established cards, content and features. You approve programs, information about trainers and conditions of participation.
We verify mobile layouts, links and agreed submission paths. After approval, we launch the website and provide access. We discuss adding edits, maintenance and further support.
VISIBILITY, MAINTENANCE AND NEXT STEPS
The training offer changes with topics, instructors and dates. We will plan how to update it and place space for new programs. We agree on maintenance, promotion and additional features as separate scopes.
The logical structure of the catalog and specific descriptions form the basis for ongoing marketing. We can cover SEO, expert articles and Google Ads separately for selected topics. Launching the site does not guarantee rankings or enrollments.
We review existing URLs, programs, course dates, and redirects. We define what will move and plan for your domain and email to keep working. Moving participant accounts or learning materials requires a separate review.
You can manage the course catalog yourself, request individual updates, or choose a separately priced website support plan. Before launch, we agree on access, responsibility for dates and content, and maintenance and renewal costs.
REVIEWS
Feedback on the ideas, communication, and details that make a difference.
Łukasz really understood my business. The website feels clean and elegant, and it highlights what matters most.

DIRECT COLLABORATION
Website design backed by SEO and SEM experience.
I’m Łukasz Zaborski. I bring over 17 years of SEO and SEM experience, including projects for more than 200 clients across Poland and Europe, to each website I create. I consider how people find your business, compare services, and decide to get in touch.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell me about your trainingYOUR BUSINESS. YOUR INDUSTRY.
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
Answers about design concepts, pricing, course catalogs, enrollment, and website maintenance.
Yes. Your three initial design and layout concepts are free, with no deposit, contract, or obligation to continue. A brief description of your business and goals is enough to start. Building and launching the website is a separate, paid stage that begins only after you approve the scope and price.
Your quote depends on the design, catalog, number of programs and course dates, copy, editing tools, and features. Before development, you receive the scope of work and separate maintenance, license, and optional support costs.
We set the timeline after reviewing what you offer, materials and needed features. A catalog with multiple program migrations or tool connections requires more work than a simple presentation. The schedule also takes into account your verification of programs and approval of the project.
Share course descriptions, target audiences, programs, instructor bios, dates, prices, and participation policies. A logo, photos, and your current website are helpful. You don’t need a complete brief; we start by discussing your programs and any missing materials.
The selection results from the method of sale. For closed workshops, you can start by asking about the program. Open training courses may have an entry or payment form if you require this. We evaluate the shopping cart, payment operator and automation after determining the process.
The service page shows the rates and leads to an application. The platform can additionally support lessons, materials, tests and participant accounts. If you're already using it, we can schedule a link or check the integration. Building and operating a full platform requires a separate scope.
We will plan separate paths. The participant will choose the topic and edition; the company will be able to ask about a workshop for the team or group registration. We will select fields, confirmations and further handling methods depending on your rules and the tools you use.
If you need catalog editing, we will take it into account when selecting the solution. We will determine who changes programs, dates, prices and instructors, and what access they will receive. You can also order updates within a separately agreed scope of website support.
Yes. If your company has a listing, we can add the relevant link and approved information. We agree on who keeps details and links current. A link does not create a directory listing or confirm eligibility for training funding.
After checking the configuration, we will plan how to keep your domain and email working during the transition. We will review current addresses, content and necessary redirects. We will discuss the scope of transfer of programs, editing and data from external tools before the quote.
The agreed scope may include directory structure, titles, headings and linking. Ongoing SEO, campaigns and publications are separate services. We discuss maintenance, licensing, updates and additional website support separately. The website build does not guarantee rankings or sales.
Let's talk about your training company's website.
Get 3 Free DesignsLET'S TALK
Describe what training you conduct and what the new website is intended to facilitate. We will prepare three free concepts that will help you choose the direction in which your services will be presented.
Enter the topics, audience and address of the current website. Please specify whether you run open, closed or online training and how you accept applications. All you need is a description of your company and needs - no lists of participants or data from their accounts.

Łukasz ZaborskiYou'll work directly with me.