our community.
Explore three design concepts before you commit to the website build.
Families want to understand living options, daily life, admission requirements, and whom to contact with questions. We design websites for senior living communities that make key information easy to find and the next step clear. Start with 3 free design concepts before you commit to development.

Explore three design concepts before you commit to the website build.
No deposit or signed contract is needed to see your design concepts.
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. KNOWING YOUR FACILITY.
I bring over 17 years of SEO and SEM experience, including work with more than 200 clients across Poland and Europe. I apply that experience to website planning: helping people find the site, understand what you offer, and take the next step. The brands and figures shown refer to my SEO and SEM work.
We discuss your community, residents, admissions process, and the questions families ask. We identify who publishes updates, which documents need to move, and any public records portal you use. These details shape the site structure, editing tools, and accessibility testing. Each community’s needs are different.

6 CONCEPTS FOR SENIOR LIVING COMMUNITY






YOUR COMMUNITY. THE PEOPLE YOU SUPPORT.
A new family is looking for information about their stay. Relatives of the resident - messages and contact. A person from administration - documents and the relevant department. The website design of the senior living community takes into account these needs and the actual profile of the facility.
We organize information about your community, admissions, costs, and how to contact the right staff member. We can add clear links to an existing public records portal and official communication channels where relevant. The scope depends on how your organization operates.
We will present a profile of the residents, the provider and the daily support. If you organize volunteering or collaboration with donors, they may receive a separate place. We select support features to match the actual activities of the home.
Senior living community is not only a home for seniors. We will also adapt the content to facilities for people with disabilities or chronic illnesses. We will prepare descriptions of services, conditions and admission based on information approved by your team.
SUB-PAGES THAT HELP YOU FIND THE ANSWER
A typical visitor might explore your community, living options, admission requirements, and then contact the right person. Clear links to news, documents, and any public records portal help returning visitors. The number of pages depends on your content and how it is maintained.
We will show who the facility is for, what support it provides and what the rooms and common spaces look like. Photos of the building and surroundings help you get to know the place. We only describe actual equipment and services.
We will prepare an understandable description of the steps, documents and relevant contacts. The rules and information about fees are approved by the facility. Variable data will be given an update date; a request for a place will not be presented as a stay reservation.
Visits, contact with the administration, announcements and answers to frequently asked questions may form a separate section. Important information should not be lost among event photos. Together we will determine what is public and what requires an individual conversation.
We organize documents by purpose and can link to your public records portal. Accessibility statements and accessibility contact details are included where relevant. Document migration and accessibility work are quoted according to the number and condition of the files.
WHAT'S INCLUDED
We agree on the pages, publishing tools, and features your senior living community needs. Your quote defines content preparation, document migration, and accessibility testing, so you know what is included and what needs a separate agreement.
We will combine the logo, photos and presentation of the facility with a clear information layout. Three free concepts will allow you to compare directions before deciding on website development.
We plan clear navigation, readable contrast, image descriptions, and keyboard access. WCAG requirements, testing, and revisions are agreed on before development. A text-size widget alone does not establish website accessibility.
We organize community details, admissions information, living options, and contact details. Your quote defines copy editing, archive migration, and document preparation. Your organization approves all service information.
We will plan addresses, titles, headings and links between pages. The community name, town and contact details will be consistent. Further SEO is a separate scope, with no ranking guarantee.
We will choose how to add messages, photos and files to the editors' skills. Document search, multiple languages or integrations are options determined according to your needs.
We check the agreed layouts, links, and contact options. We explain editing access and agree on who keeps information current. Maintenance and ongoing website support are arranged separately.
INTERVIEW, INFORMATION AND OFFICIAL AFFAIRS
The family inquiring about admission and the current resident's relatives may need different contacts. The page will show you the correct number, call times and the next step. We select channels depending on how the community works and the type of case.
We will distinguish the telephone number and contact details of the person providing information about the procedure. The site can explain where to start and what documents you will need later. The formal request follows the channel designated by the relevant entity.
We will determine which departments and contact hours are worth showing. Visiting and directions information will help you plan your visit. The affairs of an individual resident remain within the channels agreed upon by the facility.
A form can handle general questions if needed. It does not ask for diagnoses, government identification numbers, or medical attachments. Document sharing and login areas require a separate assessment and quote.
We provide current links to your public records portal and other official channels, explaining what each is for. A general inquiry form is not presented as a way to complete every official process.
YOUR INFORMATION. CLEAR ANSWERS FOR FAMILIES.
We turn your community’s materials into clear information for families and other visitors. We start with your services, living arrangements, admissions, and who will manage updates. Descriptions reflect only the support you actually provide.
We need information about the purpose of the community, services and the organization of the day. We can help you edit descriptions of rooms, activities and team roles. We determine the scope of content development in the quote, and the facility approves the facts.
We will select photos of the building, garden and interior. We will only use materials with residents if the facility confirms that they can be published. We do not need documentation or health data to prepare the concept.
Current admission rules, payment information and downloadable documents will be useful. We will determine what is better to present in HTML and what to leave as a file. Adapting archived PDFs requires checking the materials.
We will determine the editors, the method of approving copy and updating messages. Information about fees, visits and contacts should be provided to the guardian. The new website may facilitate this process, but does not replace the team's ongoing work.
SEE THE DESIGNS. THEN DECIDE.
Compare three preliminary concepts for the appearance and layout of a senior living community website. You will see different ways of showing the facility, admission rules and contact details. This stage is free of charge, without a contract or deposit.
A brief description of the community, its audience and what the new website is intended to facilitate is sufficient. The address of your current website will be useful. You don't need a detailed brief or residents' data. Proposals will help you choose a direction before paid website development.
The free concepts show possible designs and layouts. Building and launching your website is a separate, paid stage that begins only after you approve the scope and price.
WEBSITE - PRICE AND SCOPE
The price depends on the pages, design, content editing, documents, content editing tools and agreed tests. After the conversation, you will receive a custom quote. The following scenarios help you identify your needs; they are not ready-made price packages.
For an institution that needs a short presentation and structured contact. Selecting this scope requires checking where other information and documents will be available.
For a community sharing information about living options, admissions, and everyday life. Dedicated pages help families find answers and staff keep content current.
For a facility with an extensive archive, multiple editors or additional needs. First, we will check the materials, requirements and capabilities of the tools used.
The website build and ongoing maintenance are priced separately. The quote will specify the content, features, migration, scope of the accessibility test, deadline and revisions. We will discuss domain, hosting, renewals and licenses separately. We agree on ongoing support, new materials and periodic inspections as additional scope. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
First, we determine the audience and the information they need. The schedule takes into account materials, migration and acceptance of content by the facility. We confirm the scope of website development and acceptance requirements before starting this stage.
We discuss the facility's profile, admission pathway, communication with families, and current website. We list the necessary pages, documents and contacts. We also determine editors and accessibility requirements.
You receive three free design and layout suggestions. You compare the way the community is presented and the way to important information. You provide comments and decide whether to order the work.
We confirm the price, deadline, scope of revisions and tests. We develop the selected project, implement approved content and agreed features. We migrate the archive according to a set list of materials.
We check mobile layouts, navigation, links, and the agreed acceptance criteria. After your approval, we launch the site and provide your login details. We also discuss content updates, maintenance, and future reviews.
VISIBILITY, MAINTENANCE AND NEXT STEPS
Changes to the admission rules, contact details or organization of visits should be posted on the website in a readable form. We will plan how to update and migrate current materials. We define maintenance and development as a separate scope of collaboration.
We will determine who adds news, photos and documents and who approves the publication. We will tailor the scope of the panel and instruction to the team. Thanks to this, the service process depends on the editors' daily tasks.
We review URLs, files, and archives to decide what to keep and redirect. Links from public records portals and directories are included in the plan. Domain, hosting, and email changes are agreed on before the switch.
Technical updates, backups and availability checks may be part of a separate support plan. We will determine the scope, costs and responsibility for new content. We discuss further SEO according to the purpose of the facility.
REVIEWS
Feedback on the ideas, communication, and details that make a difference.
Łukasz really understood my business. The website feels clean and elegant, and it highlights what matters most.

DIRECT COLLABORATION
Website design backed by SEO and SEM experience.
I’m Łukasz Zaborski. I bring over 17 years of SEO and SEM experience, including projects for more than 200 clients across Poland and Europe, to each website I create. I consider how people find your business, compare services, and decide to get in touch.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell me about your facilityYOUR BUSINESS. YOUR INDUSTRY.
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
Answers about design concepts, pricing, documents, accessibility, and website management.
Yes. Your three initial design and layout concepts are free, with no deposit, contract, or obligation to continue. A brief description of your business and goals is enough to start. Building and launching the website is a separate, paid stage that begins only after you approve the scope and price.
Your quote is tailored to the project. It depends on pages, copy, design, content editing tools, document migration and the scope of accessibility tests. Before development, you will receive the scope of work and the separate costs of maintenance, license and optional website support.
We set the timeline after reviewing the scope and materials. Transferring a large archive, customizing documents or integrations may require additional work. The schedule includes time for the facility to approve the content; you will review the schedule before paid development begins.
Share information about your community, admissions, living options, contact details, and current website. Identify documents and photos approved for publication. Do not send residents’ personal data, government identification numbers, or medical records.
Yes. We'll define accessibility requirements, tests, and responsibilities before quoting. Any accessibility statement should reflect the website's actual condition. We do not claim compliance based only on a template, visual design, or text-size widget.
We can add a clear link to your existing public records portal. Building or redesigning the portal itself requires a separate assessment of requirements, content, and pricing. A standard document library does not automatically serve the same purpose.
The general form may facilitate organizational questions. We describe the admission procedure and the document transfer channel according to the rules approved by the facility. We do not design a regular contact form to collect medical data. The application handling system requires a separate scope.
We can accommodate updating content yourself to an agreed extent. Before choosing a solution, we will determine the editors, types of materials and method of approval of publications. The panel, instructions and possible assistance after launch are elements of the quote.
Yes, after checking their number, formats and validity. We will determine the materials to be migrated, the way of organizing them and the necessary redirects. Editing, OCR, and accessibility adjustments to archived PDFs are not automatically included in the file transfer itself.
After reviewing your setup, we plan the domain switch and continued email service. We check existing URLs and links from public records portals and directories, then plan redirects and link updates where needed.
What remains is the domain, hosting and any licenses. We arrange technical updates, backups, editorial assistance, accessibility reviews and further SEO separately. Before the start, we discuss renewals and responsibility for keeping the published information up to date.
Let's talk about the website of your nursing home.
Get 3 Free DesignsLET'S TALK
Describe the profile of your senior living community and what the new website should facilitate. We will prepare three free concepts that will help you choose your direction.
Provide the address of your current website and your information, document and editing needs. All you need is a description of the facility - without resident data or medical records. You don't need to know the technical names or have a detailed brief.

Łukasz ZaborskiYou'll work directly with me.