YOUR WHOLESALE—— —— ——
PRODUCT RANGE. COLLABORATION. DELIVERIES.Goods for
Your company.
Your company.
H↗
3 Designs. $0 to Start.
Explore three design concepts before you commit to the website build.
wholesale WEB DESIGN
Showcase your products and reach.
Make the next business connection.
Buyers need to understand your product range, delivery terms, and ordering process before speaking with your sales team. We design websites for wholesalers & distributors that make key information easy to find and the next step clear. Start with 3 free design concepts before you commit to development.
No Contract to Get Started
No deposit or signed contract is needed to see your design concepts.
You're in Control
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. GET TO KNOW YOUR COMPANY.
First, I get to know your business.
Then I plan your website.
I bring over 17 years of SEO and SEM experience, including work with more than 200 clients across Poland and Europe. I apply that experience to website planning: helping people find the site, understand what you offer, and take the next step. The brands and figures shown refer to my SEO and SEM work.
We talk about product groups, companies served and how to accept orders. We determine what can be shown publicly and what requires contact or a contractor's account. We also check whether you need a service presentation, a catalog or a connection to an existing B2B platform. These arrangements result in the layout, content and features.
17+years in SEO & SEM
200+SEO & SEM clients
1:1direct collaboration
6 CONCEPTS FOR WHOLESALERS AND DISTRIBUTORS
Explore sample designs.
Compare the approaches.
YOUR INDUSTRY. YOUR CUSTOMERS.
Wholesale websites.
Built around the way you work.
The retail store, installer and purchasing department need different information from the supplier. When designing a website, we start with who you sell to, what you offer and how you handle orders. Not every wholesaler needs a full B2B store right away.
Industry and local wholesalers
We will show product groups, collection point, delivery range and contact details of the appropriate salesperson. For companies purchasing by phone or on-site, the website can explain what you offer and project terms, without a shopping cart.
Brand distributors and importers
We organize brands, product lines, applications, and partner resources. Verified distribution rights, documentation, and partner requirements help buyers assess your business. Additional languages are chosen for the markets you serve.
E-commerce suppliers
If you actually offer dropshipping or share product data, we will describe the rules for accessing, updating and handling orders. We will separate information for the new store from the entrance to the current contractor's panel.
FROM FIRST IMPRESSION TO INQUIRY
A clear structure for your website.
Products, business terms, and inquiries.
An example buyer's journey: product category → brands or product card → project terms → inquiry. We will adjust the scope of pages to your services. The following elements help you evaluate a provider before your first conversation.
Range and brands
The categories will show the product groups, applications and brands offered. With a larger database, we will agree on the catalog, filtering and product pages with codes and sales units. For a smaller range of services, a clear overview of the categories is enough.
Wholesale collaboration
We will explain who you are serving, how to receive a quote and whether a minimum order applies. We will show you your delivery, collection and contact rules. Individual discounts and pricing can remain in the sales conversation or existing panel.
About the company and its facilities
We will present the actual warehouses, branches, team and scope of service. We will use our own photos and confirmed distribution information. We will add manufacturer materials and brand markings to the agreed extent permitted.
Contact and materials for partners
We will assign the right people to the regions or categories. PDF catalogs, technical sheets and a link to the B2B portal will facilitate the next steps. We will determine which materials are public and which are available only to contractors.
WHAT'S INCLUDED
Your website, from design to launch.
What’s included in the project.
We will agree on the structure of what you offer, the method of product presentation and the route to the salesperson. The scope will determine what materials you provide, what we prepare and which features require additional analysis. Catalog and B2B sales have different requirements.
Design that fits your company
We will combine the logo, colors and product photos with a clear layout of what you offer. Three free concepts will allow you to compare directions before deciding on paid website development.
Readability on any screen
The merchant should conveniently browse categories, conditions and contact information also on a phone. We check menus, buttons, text layout and keyboard operation at different widths.
Product information buyers can understand
We will help you organize categories, brands and rules for starting collaboration. The number of pages, product pages and editorial scope are part of the quote. You approve commercial and technical data before publication.
SEO basics for product range
We plan logical addresses, titles, headings and category associations. The descriptions correspond to the actual scope of distribution. We discuss ongoing SEO, new content and campaigns as separate services.
Inquiries and agreed tools
The form may direct an inquiry to the sales department, and the link may lead to an existing B2B portal. Product import, CRM and data exchange with ERP require checking the systems' capabilities and a separate quote.
Page control and handover
We verify data, links, files and query path. We also check sample cards for the agreed catalog. After approval, we launch the website and discuss access, editing and maintenance.
CONTACT TAILORED TO YOUR WORKFLOW
A sales inquiry or your B2B portal?
Clear options for each customer.
New customers need your business terms and a way to reach sales. Returning customers may want to go straight to their ordering portal. We plan both routes around your existing sales process.
Inquiry about products and quantities
The agreed form may collect the product category or code, the approximate quantity and the delivery region. We will make it clear that submitting an inquiry is for the purpose of preparing a response and not for automatic order confirmation.
The right salesperson
We will select contact details for regions, branches or product groups. Telephone, email and calling hours will help determine availability or conditions. We will discuss the scope of possible forwarding of queries to CRM separately.
Entrance for contractors
If you have a B2B platform, we will provide a clear login transition and a description of how to gain access. The link to the panel is simpler than building accounts, a shopping cart, individual pricing and order processing.
Post-recognition integrations
Before connecting systems, we identify the source of product descriptions, prices, and stock levels, how often they update, and the available APIs or files. We check permissions and error handling. Real-time availability requires a reliable data connection; it is not assumed.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
Content that helps people choose.
Clear details and relevant photos.
Buyers should be able to identify the right product and understand how to order. We explain your range and business terms using your materials. We agree on copy editing and who keeps descriptions, files, pricing, and other product information current.
Product categories and data
A list of categories and brands, product codes, variants, units and photos will be useful. For the catalog, we will determine the number of items and the data source. A set of photos alone is not enough to prepare reliable technical data sheets.
Delivery terms and coverage
Provide the company groups you serve, your area of operation, your collection policies and minimum quantities, if any. We will determine which information is permanent and which the salesperson confirms during the quote. We do not make promises of dates or conditions.
Photos and documentation
We will use our own photos of the warehouse, team and products, as well as materials from manufacturers to which you have the rights. We will assign technical data sheets and certificates to the appropriate items. We will only show distribution authorization after confirmation.
Updates without two versions of what you offer
We agree on who maintains products, PDF catalogs, and business terms. You can manage content yourself or choose a website support plan. Automatic imports need a defined data source, and a news section needs someone to keep it current.
3 designs
on us.
on us.
SEE THE DESIGNS. THEN DECIDE.
3 ideas for your website.
Explore them at no cost.
See three concepts for the appearance and layout of your wholesale or distribution company's website. You will compare the ways of presenting the product range, project terms and contact. This stage is free of charge, without a contract or deposit.
Tell us what you supply, who you sell to and how you take orders today. You don't need a ready-made design. Concepts will help you choose a direction before ordering the construction of your website; they are not an implemented catalog or B2B system.
- No Design Fees
- No Contract Required
- No Obligation to Continue
The free concepts show possible designs and layouts. Building and launching your website is a separate, paid stage that begins only after you approve the scope and price.
WEBSITE - PRICE AND SCOPE
What will your website cost?
Scope, features, and ongoing costs.
The cost of a website for a wholesaler or distributor depends on the design, number of pages, product data, editing and additional features. The service website, catalog and ordering platform have different scopes. The following scenarios help you tell them apart; we will prepare a custom quote.
STARTER
Offer service
For a company that wants to introduce its product categories and connect with new buyers while keeping orders in its existing sales channel.
- Product range and brands in one view
- Business terms and delivery options
- Contact with the sales department
CATALOG
Service with products
For wholesalers with a larger product range. The merchant browses the categories, compares parameters and asks about selected products.
- Categories and agreed product pages
- Search and downloads
- Method of importing and updating data
GROWTH
B2B connection page
For a company needing additional languages, connection to a sales platform or data exchange. The scope depends on the systems used.
- Entrance to the existing contractor panel
- Optional post-analysis integrations
- Additional languages by market
Website development, ongoing costs, and sales tools are priced separately. The quote will specify the content, pages, number of products, features, deadline and revisions. We will discuss the domain, hosting, renewals and licenses separately. The full B2B basket, contractor pricing and order synchronization require a separate scope. We arrange website support, new content and promotion additionally. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
From our first conversation
to your finished website.
First, we determine the purpose of the website, materials and the method of managing what you offer. The schedule takes into account the size of the catalog, integrations and your acceptance. We confirm the price and terms of paid website development before starting this stage.
We learn about your sales
We discuss the product range, customer groups, branches and order channels. We check your current website and B2B system, if you have one. We indicate the necessary pages, product data and areas requiring analysis.
You get 3 concepts
We show three free directions for appearance and layout. You compare the presentation of what you offer and the method of contact. You provide your comments and decide whether you want to order further development of the website.
We Agree on the Scope and Build
We confirm the price, deadline, scope and revisions. We develop the selected project and prepare the agreed content and features. You verify commercial data, manufacturers' materials and sample products in the catalog.
We Review and Launch
We control mobile layouts, files, links and the route to the merchant. We test optional imports or connections within the agreed scope. After approval, we launch the website and discuss editing, access and maintenance.
VISIBILITY, MAINTENANCE AND NEXT STEPS
A website that grows with you.
Updates, support, and next steps.
Additional product categories, new branches or foreign sales may require expansion. We will determine the content editing tools and priorities for further changes. We price catalog development, promotion and integration according to actual needs.
Category and brand SEO
A clear structure of what you offer forms the basis for ongoing marketing. We can discuss category descriptions, SEO and Google Ads separately. We do not guarantee rankings, turnover or number of inquiries once the website is launched.
Redevelopment and new markets
When replacing the site, we review existing URLs, files, and redirects. We plan the domain switch so email and B2B portal access keep working. Additional languages reflect the customers you actually serve.
Editing and post-launch maintenance
We tailor the update process to your products and business terms. You can manage content yourself, request individual changes, or choose ongoing website support. Data ownership, renewal costs, and integration maintenance are agreed on before launch.
REVIEWS
The best part? Hearing from clients.
Feedback on the ideas, communication, and details that make a difference.
Łukasz really understood my business. The website feels clean and elegant, and it highlights what matters most.
DIRECT COLLABORATION
Hi,
I'm Łukasz.
Website design backed by SEO and SEM experience.
I’m Łukasz Zaborski. I bring over 17 years of SEO and SEM experience, including projects for more than 200 clients across Poland and Europe, to each website I create. I consider how people find your business, compare services, and decide to get in touch.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell Me About Your BusinessYOUR BUSINESS. YOUR INDUSTRY.
What's your
business?
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
Wholesale web design FAQs.
What to know before you start.
Answers about costs, product catalog, B2B platform and content.
Are the 3 design concepts really free?
Yes. Your three initial design and layout concepts are free, with no deposit, contract, or obligation to continue. A brief description of your business and goals is enough to start. Building and launching the website is a separate, paid stage that begins only after you approve the scope and price.
How much does a website cost for a wholesaler or distributor?
Your quote depends on the pages, product count, design, copy, editing tools, and features. Imports, additional languages, and integrations may increase the scope. Before development, we explain the project price and separate maintenance, license, and support costs.
Do I need a product catalog or a full B2B store?
The service website presents categories, brands and working arrangements. The catalog adds product pages and searches, but does not have to accept orders. The full B2B platform also supports accounts, contractor prices, shopping cart and orders. The choice depends on the sales process; we will determine the requirements before the quote.
I already have a B2B platform. Can the new site link to it?
Yes, we can plan a clear entrance to the existing panel and a description of how the new contractor will gain access. A public website can present what you offer and collect inquiries. Embedding a tool or exchanging data is a broader scope, depending on the capabilities of the platform provider.
Do wholesale prices have to be publicly visible?
No. You can present the product range without prices and direct to a sales inquiry or current panel. If you want login prices, discounts or quantity thresholds, you need agreed access and sales logic. The contact form itself does not create a contractor zone.
Is it possible to import products and connect the site to ERP?
This is an option that requires exploration. We check the system, available APIs or files, the scope of fields and the direction of data exchange. We separately determine the updating of stock, prices and descriptions as well as error handling. Before the quote, all you need is the name of the tool used and a description of your needs; do not send passwords or contractor databases.
What should I prepare for the wholesale website?
Share your categories, brands, customer types, delivery area, business terms, logo, and photos. We agree on the data needed and sample product pages. Manufacturer materials are used only with permission. A company description and current website are enough to start.
How long does it take to design and create a website?
We set the date after determining the scope and availability of materials. Catalog size, data organization, and integrations impact the schedule. We also take into account your verification of content and approval of views. You will receive the schedule before the paid stage; we do not declare one date for all websites.
Can I update what you offer myself?
We plan this when choosing the editing tools. We agree on whether you will update pages, files, product listings, or data in the source system. You can also request individual updates or ongoing website support. Responsibility for keeping product and pricing information current is clearly assigned.
Can the site describe dropshipping and overseas service?
Yes, if these models are part of your actual offer. We will show you the working arrangements, access to data and the order process. Additional languages, product files and automatic order forwarding require separate scope and costs.
Does website development include SEO and preserving old addresses?
The agreed scope may include category structure, titles, headings and linking. During the reconstruction, we check the current addresses and necessary redirects and plan to keep the domain, email and B2B input. Ongoing SEO, new content and advertising are separate services.
What do I pay for after launching the website?
Ongoing costs include domain registration, hosting, and any software licenses or subscriptions. Import management, website support, new products, and marketing are scoped separately. Before development, we explain recurring costs and renewals and agree on responsibility for connected systems.
Let's talk about the website of your wholesale or distribution company.
Get 3 Free DesignsLET'S TALK
Your new website starts here.
Get 3 free design concepts.
Write what you provide, who you sell to and what the new website will facilitate. We will prepare three free concepts that will help you choose how to present your wholesale or distribution company.
Provide product groups, scope and current website address. Specify whether you need a catalog, an additional language or entry to the B2B portal. To start with, a description is enough - without confidential pricing, passwords or contractor details.
Łukasz ZaborskiYou'll work directly with me.